Practice Builders Workshop: The 90-Second Pipeline™ — Sales Page
Status: Draft v1 — needs Kathryn review Funnel: Email announcement → This page → ThriveCart checkout ($17) → Post-purchase: Zoom link + pre-work email Kit: content/frameworks/kit-cyp-paid-traffic-page/ — Purchase page type, $17 price point (9-10 sections) Golden example: 03b-cyp-paid-traffic-page-golden-example-purchase.md (The Build sales page) Design system: Practice Builders — Fraunces + Montserrat, teal/gold/cream, inline CSS Voice: Calm authority. Pattern-revealing. Zero sales pressure. Sounds like Kathryn, not a funnel.
SECTION 1: HERO
Eyebrow: Live Build Session · June 3 · $17
Headline:
Your entire pipeline — reviewed, prioritized, and followed up — in 90 seconds.
Subhead: A live build session where you bring real names from your pipeline and leave with personalized outreach and referral asks ready to send. Not a demo. Not a webinar. You install the system with your data.
CTA: Reserve Your Seat — $17
Below CTA: June 3, 2026 · 12:00pm–1:00pm ET · Live on Zoom. Zoom link delivered after purchase.
SECTION 2: PAIN / RECOGNITION
You know who you should follow up with.
You have a list. Maybe it's in your CRM, maybe it's in your head, maybe it's scattered across sticky notes and starred emails.
Prospects who stopped returning calls. Past clients you haven't talked to in months. That referral source you've been meaning to circle back to. People who said "not right now" six weeks ago.
You know you should follow up. You know some of them are going cold. But you don't have a system that looks at the whole list at once and tells you: who needs attention now, who can wait, and what to say to each one.
So you follow up when you remember to. One at a time. Usually too late.
You're managing your pipeline one name at a time instead of processing the whole thing at once.
SECTION 3: THE SHIFT / MECHANISM
What changes when AI sees your whole pipeline — not just one name.
You've probably asked Claude to help you write a follow-up email. One name, one prompt, one output.
That works. But it doesn't work like a system.
A system reads your entire pipeline at once. It sees who's going cold and why. It spots patterns you'd miss looking one at a time — three people who all need the same nudge, two who need a direct ask, one you should let go.
Then it prescribes a different follow-up for each person. Not one template applied to everyone — a different strategy per contact based on the relationship, the timing, and the status.
That's The 90-Second Pipeline™. Three skills wired together: review the whole pipeline, generate the follow-up, and identify who's ready for a referral ask. Each one feeds the next. You run it once. It processes everything.
SECTION 4: WHAT YOU'LL BUILD (LIVE)
In 60 minutes, you'll build this — with your real data.
Step 1 — Load your pipeline. You bring 5-10 real names. Prospects, past clients, stalled conversations, referral sources. Name, how you know them, last contact, current status.
Step 2 — Run the Pipeline Review. The system reads all of them at once. It identifies who's going cold, spots patterns across the whole list, and ranks by priority — who needs attention NOW vs. next week vs. let go.
Step 3 — Generate your Follow-Up. The review output feeds directly into the follow-up. Each contact gets a different strategy — re-engage vs. nudge vs. direct ask vs. let go. And the actual outreach, personalized to their situation.
Step 4 — Trigger your Referral Asks. The system identifies which contacts are ready for a referral ask — and writes the ask. Not a generic "know anyone?" template. A specific ask based on the relationship and what they know about your work.
You leave with a prioritized pipeline, personalized outreach, and referral asks — all ready to send tomorrow. Installed by you. Yours to run again whenever your pipeline changes.
SECTION 5: THE FRAMEWORK REVEAL
The 90-Second Pipeline™ is one piece of a larger system.
Every practice owner has three problems:
A pipeline problem — you don't have a way to generate leads that turn into clients on a regular basis. A process problem — you have trouble delivering consistently without everything running through you. A product problem — you can't define what you sell clearly enough to price it, scope it, and stop giving it away.
| WIN | DELIVER | GROW |
|---|---|---|
| The 90-Second Pipeline™ | Day One Done™ | The Scope Lock™ |
| The One-Page Close™ | Never Wing It™ | Never Lose a Client™ |
| The Proof Engine™ | Never Go Dark™ | Educate & Delegate™ |
Today we build one piece of WIN. You'll see the full map — nine systems across three domains. Each one deepens through four levels. The workshop wires three skills into one system — that's a Level 3 build.
SECTION 6: HOW IT WORKS
Three things to know.
1. You bring your real data. 5-10 names from your pipeline. That's the pre-work. No courses. No prep modules. Just names and context.
2. We build together, live. This isn't a webinar where you watch. You'll have Claude open. You'll paste your data. You'll run the system yourself with guidance in real time.
3. You leave with something you made. Not a recording to rewatch later. Not a template to fill in someday. A prioritized pipeline, personalized outreach, and referral asks — installed with your data, ready to use.
SECTION 7: THE OFFER
$17.
Here's what you're getting:
- 60-minute live build session — June 3, 12:00pm ET on Zoom
- The 90-Second Pipeline™ — three skills wired into one system, installed with your real data
- Personalized outreach for every contact on your list — ready to send
- Referral asks identified and written for the right contacts
- The WIN / DELIVER / GROW framework — the full map of nine systems
- Q&A after the build for anyone who stays on — tactical questions about what you built
- Build session recording if you can't make it live (Q&A is not recorded)
At $17, a single follow-up email that re-engages a stalled prospect has already paid for itself. You're building a full pipeline system.
CTA: Reserve Your Seat — $17
SECTION 8: WHO THIS IS FOR
Built for the person who runs the pipeline.
This is for you if:
- You're an independent consultant or advisor with a pipeline of 5+ people you should be following up with but aren't — systematically
- You have past clients who would send referrals or come back — if you stayed in touch
- You've used AI for one-off tasks but never wired multiple skills together into a system
- You want to build, not watch — this is a work session, not a lecture
Not for you if:
- You don't have a pipeline yet (you need leads first, not follow-up systems)
- You want passive content — this is active building
- You already have a CRM doing automated follow-up across your full list
SECTION 9: WHO'S RUNNING THIS
Kathryn Brown builds systems for professional services practices.
25 years deploying operational capability into consulting firms, advisory practices, and professional services businesses. Not coaching. Not courses. Functioning systems, built and handed off.
The 90-Second Pipeline™ is one of nine systems in the Practice Builders framework — the same methodology used inside her advisory engagements. This workshop is the first time she's building one live, in a group.
SECTION 10: FAQ
What do I need to bring? 5-10 names from your pipeline. For each: name, how you know them, last contact, and where things stand. That's it.
Do I need a Claude subscription? Yes. The skills require uploads, which need a paid account. Claude Pro is $20/mo.
What if I can't make it live? You'll get the recording of the build session. Q&A happens after the build for anyone who stays on — it's live-only and not included in the recording. The real value is building live with your data.
Is this a sales pitch for something else? I'll show you the full framework and mention the membership at the end. No high-pressure close. What you build is yours whether you join anything else or not.
What's the membership? Monthly build sessions that go deeper across all nine systems — each one deepens through four levels. $27/mo for people who join workshop day. I'll explain it at the end. No obligation.
SECTION 11: FINAL CTA
One build session. Your data. Your system. $17.
You know who you should follow up with. After June 3, you'll have the system that does it in 90 seconds — outreach and referral asks ready to send the next morning.
CTA: Reserve Your Seat — $17
June 3, 2026 · 12:00pm–1:00pm ET · Live on Zoom.
POST-PURCHASE FLOW
ThriveCart product: Workshop — The 90-Second Pipeline™ ($17) Post-purchase delivery email contains:
- Zoom direct link: https://us02web.zoom.us/j/86209080156?pwd=eSiZQ4wVT05NLBODWrenacxBpeVrQU.1
- Pre-work instructions (5-10 pipeline names)
- Calendar reminder (June 3, 12:00pm ET)
- "Have Claude open" reminder
NOTES FOR REVIEW
Resolved:
- Q1: Urgency — time-based. It's June 3 or it's not. No artificial seat cap.
- Q2: Recording — yes, included for the build session. Q&A is live-only, which creates a real reason to show up.