Workshop New-Entrant Pitch — The 90-Second Pipeline
Purpose: Catch-up email for people who enter the warm contact segment AFTER the announcement went out May 22. These subscribers have never heard about the June 3 workshop. Delivery: MailerLite automation (not scheduled campaign) — triggers when someone joins any warm contact group. Delay: 1 day after group join (gives SLO delivery email priority, then this follows) Format: Condensed announcement — the key info from the original announcement in a shorter package Copy QC: Not yet run Sentence Editor: Not yet run
Subject line options:
- something's happening June 3
- bring 10 names and 60 minutes
- I built something you should see
Preview text: Live build session. Your pipeline. Your data.
You just got your hands on some Claude skills.
Here's what I'm doing with mine on June 3.
I'm hosting a live 60-minute build session called The 90-Second Pipeline. You bring 5-10 real names from your pipeline. We wire three skills together into a system that:
- Reads your entire pipeline at once
- Identifies who needs attention now and why
- Writes personalized outreach for each person — ready to send
- Flags who's ready for a referral ask — and writes it
This is a work session. You'll have Claude open. You'll paste in your data. You'll leave with outreach and referral asks you can send the next morning.
The 90-Second Pipeline is one piece of a larger framework — WIN / DELIVER / GROW — 9 systems that wire your practice together. June 3 we build the first.
— Kathryn
P.S. One build session. Your real data. Pipeline reviewed, outreach written, referral asks ready.