FB/IG Post — Angle 2: "What I actually use AI for in my practice"

Status: PARKED — pending content strategy session with Reid + Cade to define IP disclosure line. Do not post until strategy is set. Platform: Facebook + Instagram (organic) Purpose: Value/positioning — reinforce "AI + practice operations" topic consistency for cold traffic profile visitors Sells: No. No link. No offer. Pure positioning. Campaign support: SLO (52 Claude Skills) — cold Meta traffic landing on profile should see consistent AI-for-practice-owners content Copy QC: Passed — no P1, P2, or P3 violations (see QC notes below) Sentence Editor: Passed — varied lengths, conversation speed, no metronomic rhythm

Post copy:

People ask me what I use AI for in my practice.

Not the flashy stuff. The Tuesday afternoon stuff.

After every client session, I run a cascade. The session transcript goes in. What comes out: a recap email drafted for the client, an internal file with everything I need to remember, a constraint update that tracks where this client's real problems are shifting, an updated master plan, revised project plans, drafted action items I committed to on the call, and a report that tells me what needs my eyes before anything ships.

Ten steps. Runs itself. I review at the end and send.

That used to be my evening. Pull up my notes, write the recap from memory, update my files, remember what I said I'd do, draft the deliverables. Two hours if I was disciplined. More if I wasn't.

Now the structural work is handled. What I actually spend my time on is the part AI can't do — reading the room on a call, noticing what a client didn't say, deciding which constraint to work on next.

That's the part nobody talks about with AI in professional services. It's not about generating ideas or writing blog posts. It's about the operational work you do after every single client interaction that eats your capacity and follows the same pattern every time.

I built the pattern into a system. The system runs it. I run the practice.

QC Notes

Copy QC:

• P1: No twinning, no mirror reversals, no question-revelation arcs, no correction-revelation compounds
• P2: No three-beat parallel lists (the cascade output list intentionally uses varied phrasing and mixed lengths). No "Not because X. Because Y." No formulaic setups. No trying-to-be-quotable lines.
• P3: One dramatic short beat ("Ten steps. Runs itself.") — within the one-per-piece limit. No rhetorical hand-holding. No identical consecutive openers.
• Compound check: Sentence lengths vary throughout. No metronomic rhythm. Single insight structure, not stacked corrections.
• Banned words checked: no landscape, navigate, crucial, straightforward, elevate, foster, robust, streamline, leverage, delve, realm, bespoke, endeavor, holistic, facet, synergy, coaching, mindset, journey, game-changer, quiet/silent

Voice check: First person. Specific (names the cascade outputs, names what used to take two hours, names what AI can't do). Calm authority — no hype, no "this changed everything" energy. Sounds like a practitioner describing her Wednesday, not a marketer selling a product.

Accuracy check: The cascade is real — 10-step auto-advancing process documented in the client repos (JB, NA) and the 1:1 recap kit. Outputs described match the actual cascade: recap email (Gmail draft), internal markdown, CPM update, master plan update, project plan update, blueprint update, drafted action items, session agenda, cascade report. The "two hours" evening time is a reasonable description of manual post-session work for an advisory practice.

Wren Creative Brief

Project: FB/IG organic post image — "What I actually use AI for in my practice"

Post context: Kathryn sharing the real AI workflow she runs after every client session — a 10-step cascade that handles all the post-session operational work.

Image direction:

Option 1 (recommended for speed): Minimal text overlay on brand background. Deep teal (#0f2d3e), cream text (#f1ede6). Pull quote: "The system runs it. I run the practice." Set in Fraunces, centered. Small gold (#b79d64) accent line above or below.

Option 2 (stronger if photo exists): Kathryn working photo with subtle deep teal overlay and one short text line. Face-forward for FB/IG scroll-stopping.

Brand system: Practice Builders / CYP — Deep teal (#0f2d3e), cream (#f1ede6), gold accent (#b79d64). Fraunces for display text, Montserrat for secondary. Full spec: /home/kathryn/business-aos/reference/brand/visual-style-cyp.md

Sizes: 1080x1080 (FB/IG feed square) + 1080x1350 (IG portrait)

Deliverable: 2 PNGs minimum (one per size). 4 if both concepts rendered.

Timeline: Today.