MailerLite Segmentation Fix — Workshop Nurture Sequence

Problem: The workshop nurture emails are scheduled campaigns sent to a segment (5 warm contact groups, excluding workshop buyers). Anyone who enters those groups AFTER the announcement went out May 22 will receive later emails without ever seeing the announcement. Meta goes live May 28 — new entrants will start flowing into "Start | LTO-52 Claude Skills" immediately.

Two fixes required:

Fix 1: Filter Remaining Campaigns (Emails 3, 4, 5)

When building each remaining campaign in MailerLite, add one additional condition to the existing segment:

Add to each OR block:

• Activity | Has received campaign | "What if your Monday morning pipeline review took 90 seconds?" (campaign ID: 188116882977457635)

This ensures only people who saw the announcement get the nurture sequence. New entrants who haven't seen it won't get a confusing FAQ or value stack about an event they've never heard of.

OR — alternative approach: Instead of filtering by "received announcement," filter by "received announcement OR received new-entrant-pitch automation email." This way people who entered after May 22 and received the catch-up pitch are also included in emails 4 and 5.

Recommended: Use the alternative approach. It maximizes reach while ensuring everyone has context.

Fix 2: New Entrant Automation

What it does: Sends the condensed workshop pitch (workshop-new-entrant-pitch.md) to anyone who enters a warm contact group and hasn't already received the workshop announcement.

Setup in MailerLite dashboard:

1. Create new automation

• Name: "Workshop Pitch — New SLO Entrants"
• Trigger: "When subscriber joins a group"
• Group: Start | LTO-52 Claude Skills (this is where Meta entrants land)

1. Add condition (immediately after trigger):

• "Has NOT received campaign: What if your Monday morning pipeline review took 90 seconds?"
• This prevents double-sending to people who already got the announcement

1. Add delay:

• Wait 1 day
• Reason: SLO delivery email should arrive first. The workshop pitch comes after they've received what they bought.

1. Add email step:

• Use the copy from workshop-new-entrant-pitch.md
• From: kathryn@creatingyourplan.com
• From name: Kathryn Brown | Creating Your Plan

1. Add action after email:

• Add subscriber to group: Start | 90-Second-Pipeline-Workshop (if they click the link / purchase)
• OR: just let ThriveCart handle the group assignment on purchase

1. Enable the automation

Note: If you want to catch entrants from ALL warm contact groups (not just LTO-52), you'd need separate automations per trigger group — MailerLite automations only support one trigger group. For this launch, Start | LTO-52 is the priority since that's where Meta traffic lands. CIB entrants are organic and lower volume.

Fix 3: Activate Workshop Tracking Groups

Both "Start | 90-Second-Pipeline-Workshop" and "Complete | 90-Second-Pipeline-Workshop" currently have 0 subscribers. For the buyer exclusion to work:

• Confirm ThriveCart webhook adds buyers to one of these groups on purchase
• If not configured, buyers won't be excluded from nurture emails and will get both the buyer sequence AND the nurture sequence

Timeline