STATUS — The 90-Second Pipeline™ Workshop
🗂️ ARCHIVED (2026-06-07) — kept as an experiment record, not deleted. The $17 live workshop ("90-Second Pipeline," June 3 2026) didn't convert — the live/scheduled format drew zero buyers across the live-event tests. Parked as part of the inventory of what we've tried; may have been the right idea at the wrong time. Not a rung in the current funnel. See
business-aos/decisions/2026-06-07-near-term-revenue-plan-and-email-funnel.md.
Campaign: Practice Builders Workshop Offer: $17 live build session, June 3, 2026 Last updated: 2026-05-29
URLs
| Asset | URL |
|---|---|
| Sales page | https://thepracticebuilders.ai/90-second-pipeline |
| Thank you page | https://thepracticebuilders.ai/90-second-pipeline-thank-you |
| ThriveCart checkout | https://kathrynhbrown.thrivecart.com/90-second-pipeline/ |
| Zoom (direct link) | https://us02web.zoom.us/j/86209080156?pwd=eSiZQ4wVT05NLBODWrenacxBpeVrQU.1 |
| Notion product page | https://www.notion.so/36fa879ece9d814cb443c81a1885dac6 |
File Inventory
| File | What It Is | Status |
|---|---|---|
workshop-sales-page.html | Convertri sales page HTML | Live — maturity framing corrected (four levels, Level 3 workshop), membership FAQ added. Needs Convertri re-paste. |
workshop-sales-page.md | Sales page content (markdown source) | Live — maturity framing corrected (four levels, Level 3 workshop) |
workshop-thank-you.html | Convertri thank you page HTML | Live — calendar links added, three-skill language |
workshop-delivery-email.md | MailerLite delivery email + 3 pre-workshop reminders | Ready to build in MailerLite |
workshop-nurture-email-draft.md | Email 2 announcement (1 universal version) | Scheduled — May 22 (MailerLite + LinkedIn list) |
workshop-email-sequence-plan.md | Full 5-email nurture plan + buyer sequence plan | Plan complete — maturity framing corrected |
workshop-skeleton.md | Internal workshop agenda / run-of-show | Draft — maturity framing corrected (four levels, Level 3 workshop) |
thrivecart-checkout-copy.md | ThriveCart checkout page copy reference | Live — guarantee updated to 7-day |
workshop-nurture-email-3-faq.md | Email 3 FAQ (1 universal version) | Drafted — copy QC'd, sentence edited, ready for Kathryn review |
workshop-new-entrant-pitch.md | Condensed workshop pitch for new funnel entrants | Drafted — needs QC |
mailerlite-segmentation-fix.md | Segmentation gap fix + MailerLite setup instructions | Reference — action items for Kathryn |
practice-builders-framework.md | WIN / DELIVER / GROW framework doc | Reference — maturity model correct (four levels) |
workshop-presentation.html | Workshop deck — first draft (Cole) | Superseded by v2. Content outline only — maturity framing was wrong. |
wip/workshop-presentation-v2.html | Workshop deck — visual build (Wren) | Draft — CYP brand, correct maturity framing, needs Kathryn review |
wip/deck-copy-review.md | Sloane's copy review of deck v1 | Complete — flagged maturity framing, verbal tightening, offer wording |
wip/post-workshop-emails.md | 3-email post-workshop sequence (Sloane) | Draft — needs recording link, membership link, rate-lock timing decision |
Notion Product Page
Page: The 90-Second Pipeline™ (workspace-level, NOT under 52 Skills) URL: https://www.notion.so/36fa879ece9d814cb443c81a1885dac6 Status: Built — self-contained product, needs Kathryn review
Contains:
- Getting Started (prerequisites, prep, setup)
- WIN / DELIVER / GROW framework context
- Maturity model table (Level 3 / Delegate highlighted)
- Step-by-step walkthrough (5 steps, actionable without workshop recording)
- Complete system skill (in toggle)
- Three individual skills as reference toggles
- Video walkthrough placeholder (callout for embed)
- Usage guidance (what to do, when to re-run)
Production notes:
- Skills are duplicated from 52 Skills, not linked. If skills are updated in 52 Skills, they must be manually updated here too.
- Video walkthrough embed needed — add Vimeo or Loom embed after June 3 recording is produced.
- Page is at workspace level. Must NOT be placed under 52 Skills or any other buyer-facing product.
Presentation Deck
Current version: wip/workshop-presentation-v2.html (Wren build) Status: Draft — needs Kathryn review, Notion link embed needed
What's done:
- CYP brand (Deep Teal, Fraunces, Montserrat)
- Correct maturity model (four levels, Level 3 = "Today's Workshop")
- CSS-only flow diagram, fade-in animations, responsive breakpoints
- 13 sections covering full workshop flow
What's needed:
- Kathryn review of visual deck
- Notion product page link embedded in deck (Kathryn to provide publishable link)
- Sloane's copy review applied (see
wip/deck-copy-review.mdfor specific edits) - Facilitation guide (Cole — not yet started)
Platform Status
| Platform | Status | Notes |
|---|---|---|
| ThriveCart | Live | $17 checkout, webhook to MailerLite group |
| Sales page (Convertri) | Needs re-paste | HTML updated with maturity framing corrections + membership FAQ. Kathryn must re-paste into Convertri. |
| Thank you page (Convertri) | Live | Calendar links (Google + Outlook), Zoom direct link |
| MailerLite — delivery automation | Not yet built | Copy ready in workshop-delivery-email.md |
| MailerLite — pre-workshop reminders | Not yet built | Copy ready in workshop-delivery-email.md (3 emails) |
| MailerLite — nurture sequence (5 emails) | Email 2 sent May 22 (191 recipients) | Email 1 skipped (teaching story never provided). Email 3 drafted. Emails 4-5 not yet drafted. |
| MailerLite — universal segment | Built — needs fix | Current segment catches new entrants who never saw announcement. Add "received campaign" filter. See mailerlite-segmentation-fix.md. |
| MailerLite — new entrant automation | Not yet built | Copy ready in workshop-new-entrant-pitch.md. Setup steps in mailerlite-segmentation-fix.md. |
| MailerLite — post-workshop automation | Not yet built | Copy ready in wip/post-workshop-emails.md (3 emails). Needs recording link + membership link. |
| Zoom | Live | Registration turned off, direct link only |
Email Sequences
Nurture Sequence (Non-Buyers) — Scheduled Campaigns
| Date | Status | |
|---|---|---|
| 1 — Teaching story | May 22 (Thu) | Blocked — needs real pipeline story from Kathryn |
| 2 — System reveal (announcement) | May 22 (Thu) | Sent — 191 recipients, 41% open rate, 1.6% click rate |
| 3 — FAQ | May 28 (Wed) | Drafted — copy QC'd, sentence edited. workshop-nurture-email-3-faq.md. Segmentation fix required: add "received announcement campaign" filter before sending (see mailerlite-segmentation-fix.md) |
| 4 — Value stack | May 31 (Sat) | Planned — not yet drafted. Same segmentation fix needed. |
| 5 — Last call | Jun 2 (Mon) | Planned — not yet drafted. Same segmentation fix needed. |
| New entrant pitch | Automation (1-day delay) | Drafted — workshop-new-entrant-pitch.md. Needs automation built in MailerLite dashboard. |
Buyer Sequence — MailerLite Automation
| Timing | Status | |
|---|---|---|
| Delivery | Immediate | Drafted — workshop-delivery-email.md |
| Pre-work nudge | May 31 (3 days before) | Drafted — workshop-delivery-email.md |
| Day-before | Jun 2 | Drafted — workshop-delivery-email.md |
| Day-of | Jun 3, 10am ET | Drafted — workshop-delivery-email.md |
| Recording + recap | Jun 3 evening | Drafted — wip/post-workshop-emails.md Email 1. Needs recording link. |
| Value reinforcement | Jun 4 | Drafted — wip/post-workshop-emails.md Email 2. |
| Membership bridge | Jun 5 | Drafted — wip/post-workshop-emails.md Email 3. Needs membership link. $27/mo rate. |
| Rate lock expires | Jun 6 or 7 | Not yet drafted — depends on escalation timing decision |
Blockers
| Blocker | Owner | Status |
|---|---|---|
| Teaching story for Email 1 | Kathryn | Blocked — need to wire up 3 skills into system, run it, extract story |
| Three-skill system brief | Jules | Not yet started — Pipeline Review + Follow-Up Writer + Referral Ask Builder |
| MailerLite universal segment | Kathryn | Done — built with 5 include groups + 2 exclusions |
| Post-workshop emails (recording, membership bridge) | Sloane | Drafted — 3 emails in wip/post-workshop-emails.md. Rate lock email still needs timing decision. |
| Nurture emails 4-5 | Sloane | Not yet drafted — can draft independently of Email 1 |
| Sequence start date | — | Resolved — Email 2 (announcement) sends first on May 22. Email 1 (teaching story) still blocked, will shift or be cut. |
| Segmentation gap | Kathryn | New — must fix FAQ email filter + build new-entrant automation before Meta goes live May 28. Full instructions in mailerlite-segmentation-fix.md. |
| ThriveCart → MailerLite webhook | Kathryn | Verify — both workshop groups have 0 subscribers. If webhook isn't live, buyers won't be excluded from nurture. |
| Recording link | Kathryn | Needed for post-workshop Email 1. Available after June 3. |
| Membership link | Kathryn | Needed for post-workshop Email 3 and deck. Full rollout spec: ../practice-builders-os/pbos-rollout-spec.md |
| Video walkthrough embed | Kathryn | Notion product page has placeholder. Add Vimeo/Loom embed after recording is produced. |
| Facilitation guide | Cole | Not yet started — live run-of-show with timing cues, screen/verbal alignment, attendee checkpoints. |
| Deck copy edits | Wren | Apply Sloane's copy review (wip/deck-copy-review.md) to v2 deck — Level 2→3 labeling on slides 10-11, verbal tightening on slides 4, 9, 12. |
| Convertri sales page re-paste | Kathryn | HTML file corrected (four levels, Level 3, membership FAQ added). Kathryn needs to re-paste updated HTML into Convertri. |
MailerLite Groups
| Group | How Populated | What It Triggers | |
|---|---|---|---|
| Start \ | Workshop-90 Second Pipeline | ThriveCart $17 webhook | Delivery email automation |
| Complete \ | Workshop-90 Second Pipeline | ThriveCart $17 completion | Tracking only |
Key Decisions Made
- Registration turned off — direct Zoom link only
- Calendar integration via Google Calendar + Outlook Calendar URL links (no .ics files)
- Guarantee: "within 7 days of the live workshop date" (not 30-day)
- "$17" removed from email body — price lives on sales page only
- Three-skill system: Pipeline Review + Follow-Up Writer + Referral Ask Builder
- Buyer-facing language: "Where things stand" — no categories. The system categorizes, not the buyer's prep list.
- Claude account requirement: "You'll need a paid account" (direct, not hedged)
- Email 2 merged from 2 versions (A: 52 Skills, B: CIB) to 1 universal version — Version B body works for all segments
- MailerLite segment: 5 include groups (Start+Complete LTO-52 Claude Skills, Start+Complete CIB, Existing List — 52 Skills Campaign) + 2 exclusions (Start+Complete 90-Second-Pipeline-Workshop) per OR block
- "went quiet" removed from all copy — replaced with "stopped returning calls" (voice.md avoid list updated)
- Workshop = Level 3 (Delegate) — demonstrates Level 2→3 jump. NOT Level 1 (Structure). Corrected 2026-05-29.
- Maturity model has four levels (Structure → Streamline → Delegate → Autonomous), not three. Corrected 2026-05-29.
- Notion product page is workspace-level, NOT under 52 Skills. Skills duplicated (not linked) with production note for sync.
- Workshop product is self-contained — actionable without watching the recording.
Maturity Framing Audit (2026-05-29)
All campaign files audited for correct maturity model framing.
| File | Had Issues | Fixed |
|---|---|---|
workshop-sales-page.md | Yes — "three levels" (2 instances) | Fixed to "four levels" + Level 3 workshop |
workshop-skeleton.md | Yes — "Structure" as today's build + "three levels" | Fixed to Level 3/Delegate + four levels |
workshop-email-sequence-plan.md | Yes — "Structure (Level 1)" + "three levels" | Fixed to Level 3/Delegate + four levels |
workshop-delivery-email.md | No maturity framing | No changes needed |
thrivecart-checkout-copy.md | No maturity framing | No changes needed |
workshop-nurture-email-draft.md | No maturity framing | No changes needed |
workshop-nurture-email-3-faq.md | No maturity framing | No changes needed |
workshop-new-entrant-pitch.md | No maturity framing | No changes needed |
practice-builders-framework.md | Correct (four levels) | No changes needed |
workshop-sales-page.html | Fixed — "first piece" → "one piece" + four levels + Level 3 context + membership FAQ added | Kathryn must re-paste corrected HTML into Convertri |
wip/workshop-presentation-v2.html | Correct (four levels, Level 3 highlighted) | No changes needed |
wip/post-workshop-emails.md | Correct (Level 2→3 framing) | No changes needed |
wip/deck-copy-review.md | N/A — review doc that flags the issues | No changes needed |