Workshop Model Synthesis — Taki + Ronnie → Kathryn's $27 Workshop
Date: April 19, 2026 (updated April 20) Purpose: What two proven paid workshop models teach us about structuring Kathryn's $27 workshop and bridging to PBOS membership. Based on actual source materials — Taki's 55-page Magnetic workbook, 8 custom GPTs, and 9-email promo sequence; Ronnie's live bootcamp sales page and internal playbook.
The Two Reference Models
Taki Moore — Magnetic Workshop, $100, single live session (~3 hrs)
Source: 55-page printed workbook (Magnetic+workshop.pdf), 8 custom GPTs, 9 promo emails, 10 YouTube transcripts
What the workshop actually is: A ~3-hour live Zoom session with a 55-page print workbook that attendees fill in during the session. 5 structured "moves," each with worksheets, frameworks, and exercises. Breakout rooms, conversation cards, tables of 6.
What attendees walk away with (tangible):
- Filled 55-page workbook — their content identity, game choice, ownable ideas, content format, creative rhythm, campaign structure, hooks — all customized to their business
- 8 custom GPTs they keep using after:
- The Natural Content Advantage GPT (find your creator archetype)
- The Goldmine GPT (mine ideas from daily life)
- The Campaign Architect GPT (design campaign structures)
- The Artist Archetype GPT (figure out what kind of creator you are)
- The Format Finder (spot formats where you have advantage)
- The Hookinator GPT (generate scroll-stopping hooks)
- The Pocket Banger + "Is It A Banger?" GPT (evaluate content ideas)
- The Energising Idea Finder (capture ideas, turn them into content)
- The Decision Point — a signed commitment card: "Today is the day I decide to go Pro"
- The System overview — how Attract/Convert/Deliver fit together: Short Form + Micromagnet + Workshop (Attract), Offer Doc + Appointment Engine + Nurture Cycle (Convert), Hero + MRR (Deliver)
The 5 Moves (workshop structure):
- Play Your Game — identity, game choice, channels, decision point
- Own Dangerous Ideas — windows & bricks, contrarian positions
- Ease is a Signal — format finding, natural content advantage, archetype
- Don't Make Content, Catch It — creative flow, rhythm, idea mining, campaign design
- Build a Banger — content structure (Hook/Build/Payoff/Invitation), hooks library, templates
Bridge to Black Belt ($30K/year):
- Replay email P.S.: "Black Belt is open right now, but only for a couple of days"
- No sales calls — "Offer Doc" (1-2 page document), self-checkout
- Black Belt is capped at 30-45 spots/month, sold out monthly via the "Soldout Sequence"
Promo email sequence (9 emails over 12 days):
- D-3: "I cheat at content" — story hook, introduces the "wrong game" concept, $100 CTA
- D-2: "Freestyle Rap for you" — Harry Mack story, announces Natural Content Advantage GPT bonus
- D-1: "Let me clear this up" — Q&A/FAQ format, 15+ objections addressed, ~3 hours total, recording included
- D-0 AM: "[12 hours] posting like it's cardio" — full bonus stack (all 8 GPTs), "13 reasons to join today"
- D-0 midday: "typing quietly so i don't wake him" — creative, all lowercase, photo of Taki sleeping
- D-0 final: "Starting in 1 hour — Magnetic" — download workbook, workshop launch page link
- D-0 post: "Here's what you missed Kathryn" — sent to non-attenders, replay coming
- D+1: "Magnetic Replay — here's what you missed" — replay delivery, P.S. Black Belt pitch
- D+8: "I wasted 3 hours on vibe marketing" — post-workshop nurture, Black Belt pitch ("only 10 spots left")
Key numbers:
- 55% of paid attendees are qualified buyers vs 5% on free webinars
- $80K/month in ticket sales alone, before back-end signups
- Black Belt: ~$30K/year, sells out monthly
Ronnie Parsons — Claude Cowork Bootcamp, $99, 3 live sessions (3x 90min)
Source: Live sales page (bootcamp.mightyailab.com — full screencapture), internal participant playbook (318KB)
Sales page headline: "Build a company of one that ships like a team of ten." Sub: "The Claude Cowork Bootcamp. Three days. Live. Hands-on." Dates: April 28, 29, 30 | 10 - 11:30 AM PT
Who it's for (from sales page — 4 buyer personas):
- "You have Claude but haven't tried Cowork"
- "You've tried Cowork but nothing sticks"
- "You want Claude handling real work" — content, research, client work, operations
- "You want the output of a larger team" — "The bottleneck is you. Claude fixes that."
"3 Days. 3 Layers. 1 System."
- "By the end, you'll have a complete system running on your machine — built by you, for your business."
- Day 1: Organize Your Business in Cowork — folders, context files, your business planned
- Day 2: Teach Claude Your Expertise — skills, agents, your first custom build
- Day 3: Connect Everything and Run It — plugins, integrations, your first full day
What's included (from pricing card):
- Claude-structured project workspace
- Skills blueprints and agent templates
- Proposal template and brand voice templates
- Design/style guide
- Between-session assignments to keep momentum
- Community cohort access
What attendees actually BUILD (from internal playbook):
Day 1 — Architecture:
- Create root folder ("Claude-Cowork" on desktop)
- Drop in foundation documents (brand voice, ICP, niche)
- Run the Brain Builder prompt (Claude interviews them, builds entire workspace from one prompt)
- Review and configure (inspect folder structure, verify CLAUDE.md, set up Global Instructions)
- Test the stack (drop content into inputs, run a test Work Brief, verify output)
Day 2 — Capabilities:
- Use a pre-built LinkedIn skill (see a skill in action)
- Build a custom skill (turn a personal weekly workflow into a reusable skill — longest exercise)
- Deploy 4 repurposing skills + create
_references/folder - Run parallel agents (one prompt, 4 agents, 4 platform outputs simultaneously)
- Design an agent roster (create 1-3 agent definitions saved as markdown)
Day 3 — Autonomy:
- Build Content Repurposing Agent
- Connectors overview (conceptual — Gmail, Notion, Asana, Google Drive, Slack, GitHub)
- Install Productivity Plugin (live build-along)
- "Day in the Life" vision walk-through
- Community invite + 30-minute Q&A
Pre-built templates provided: Brain Builder prompt, 4 content repurposing skills (.zip), Content Repurposing Agent file, folder schemas (.html), troubleshooting guides, presentation PDFs, Scribe walkthrough
Created by participants: Foundation docs, CLAUDE.md, Global Instructions, context/ contents, os/README.md, 1+ custom skills, agent definitions, all output content
Social proof: 3 testimonial cards on page, ~222 members in community (47-81 active), corporate/brand logos
Bridge to $97/mo community (from Day 3 pitch): "The bootcamp gave you the architecture. Now it's time to keep the momentum."
- Growing skill library
- Monthly live build sessions
- Peer architecture reviews
- Complete Claude courses launching each week
- Free access to every future bootcamp + replays
- $97/month, no contract
FAQ topics: Experience required? Coding required? Live or pre-recorded? What will I have after 3 days? What if I miss a session? What happens after the bootcamp?
The Pattern Both Models Share
Both Taki and Ronnie deliver tangible, built-during-the-session systems for ~$100. Neither is a demo. Neither is a webinar. Both include tools that keep working after the event.
| Taki ($100, 1 session) | Ronnie ($99, 3 sessions) | |
|---|---|---|
| Headline promise | Content that gets you followed, binged, and bought | Build a company of one that ships like a team of ten |
| Format | ~3 hrs live, single session, print workbook | 3x 90min live sessions, build-along |
| What they build during | Filled workbook — identity, format, rhythm, campaigns, hooks | Working Claude workspace — folders, skills, agents, tested output |
| Tools they keep | 8 custom GPTs | Brain Builder, 4 repurposing skills, agent templates, community cohort |
| Bridge | Black Belt ($30K/yr) via replay email P.S. | $97/mo community via Day 3 pitch |
| Bridge framing | "Black Belt is open right now, but only for a couple of days" | "The bootcamp gave you the architecture. Now keep the momentum." |
Key insight: Both make the participant experience the new reality BEFORE asking them to commit. Taki does it through a filled workbook + GPT tools. Ronnie does it through a working system on their machine. Both leave the participant with something functional but incomplete — the rest lives inside the paid program.
What This Means for Kathryn's $27 Workshop
The Price Difference Matters
Kathryn's workshop is $27 — roughly 1/4 of what Taki and Ronnie charge. The deliverable scope should be proportionally smaller, but still tangible. Not a demo. Not a webinar. Something they build during the session and use after.
Kathryn's "Brick" (Contrarian Idea)
From soul.md and pov.md:
"Every hour spent doing is an hour not spent building."
"Everything you've been told about running a practice is a best practice. We build better practices — yours."
For the workshop buyer: "You don't have a strategy problem. You have a bandwidth problem. And the answer isn't hiring, outsourcing, or working harder — it's building systems on Claude that know YOUR practice."
Contrarian because:
- Default advice: "hire a VA" or "delegate more"
- AI crowd: "use ChatGPT to be more productive" (generic)
- Nobody says: "Claude can run your specific practice operations if you teach it YOUR practice"
Recommended Structure: Build + See + Bridge
What they BUILD (the Ronnie move): Their Practice Brain. Attendees run the Practice Brain skill and produce the 6 foundation documents about THEIR practice — Practice Profile, Services Catalog, Client Roster, Voice & Style, Scoping & Pricing, Proof Inventory. This is their "Brain Builder" moment. They leave with something real, personalized, on their machine.
What they SEE (the Taki move): Kathryn demos 1-2 skills running on a real Practice Brain. CIB is the obvious choice — paste a client email thread, get back a 10-section intelligence brief. The audience sees generic input become practice-specific output. Belief shift: "This isn't ChatGPT tricks. This is infrastructure."
What they GET:
- Their Practice Brain (built during the session, personalized)
- The Practice Brain skill (so they can refine it)
- 1 skill to try on their own (CIB — the one they just saw demoed)
What they DON'T get:
- The other 4 skills (Hidden Revenue, Scope-to-SOW, Content-from-Delivery, Referral Activator)
- Monthly builds
- Live sessions, async support, community
The Bridge (last 5 minutes): "You built the foundation that makes every skill specific to your practice. The Practice Command Center has 5 skills that run on this brain. PBOS adds a new one every month. You built the brain. Now let's build the practice."
How Kathryn's Model Compares
| Taki ($100) | Ronnie ($99) | Kathryn ($27) | |
|---|---|---|---|
| Duration | ~3 hrs, 1 session | 3x 90min, 3 sessions | 60 min, 1 session |
| Build-along? | Yes (fill workbook) | Yes (build workspace) | Yes (build Practice Brain) |
| Tools they keep | 8 GPTs | Skills, agents, templates | Practice Brain + 1 skill |
| What's incomplete | Need Black Belt to implement full system | Need community to keep building | Need PBOS for other 4 skills + monthly builds |
| Bridge price | $30K/year | $97/month | $97/month ($48.50 founding) |
| Bridge timing | Replay email P.S. | Day 3 pitch | End of workshop or thank-you page |
Open Question
Does the $27 need to include all 5 skills, or is Practice Brain + CIB enough?
Arguments for all 5:
- More perceived value at $27
- Members start with a complete starter toolkit
- The current workshop page already promises them
Arguments for Practice Brain + 1:
- Freebie protection — can't get the full system for $27
- Clearer conversion pull — "4 more skills waiting inside PBOS"
- Proportional to price (Ronnie gives Brain Builder + 1 tested output on Day 1 for ~$33)
- The other 4 skills become immediate membership value
Also Found: Steve Cunningham's Executive AI OS Bootcamp ($2,800)
Different market (executives, not solo practice owners) but worth noting the structural pattern: 20 sessions over 4 weeks, 7-level progression, 891 pre-built agents delivered on day 1, participants build a 10-department AI Operating System. Same build-along format as Ronnie, scaled up in price, duration, and complexity. File: sc_bootcamp.txt
This is a thinking document. The structure needs Kathryn's input on deliverable scope before the workshop page can be finalized.