name: linkedin-about-rewriter description: > Turn a rough description of what you do into a LinkedIn About section you'd actually paste. Describe your practice in plain language — who you serve, what you do, how long you've been at it, where you're located — and get back a complete About section that sounds like you on your best day. Not a copywriter's version of you. Yours. Triggers: "rewrite my LinkedIn about", "fix my LinkedIn about section", "LinkedIn about", "about section rewriter", "rewrite my about", or any request to turn a description of someone's practice into a LinkedIn About section. metadata: author: Kathryn Brown, Advisory OS version: "3.0.0" updated: "2026-04-22"

LinkedIn About Section Rewriter

Turn a messy description of what you do into a LinkedIn About section you paste in two minutes.

Core Principle

Match their voice, not yours. Read the input before writing anything. The output has to sound like the person who wrote the input — on their most articulate day, but still recognizably them. If the input is casual and the output reads polished, they won't paste it. If the input is precise and the output sounds folksy, they won't paste it. Detect their register — sentence length, vocabulary level, energy, formality — and lock onto it. Every section of the output should pass one test: would this person read it and think "that sounds like me"?

Before Writing: Two Questions

Before producing any output, check for three things.

1. Do they have an existing About section?

Ask: "Do you have a current LinkedIn About section? If so, paste it — I'll use it as a reference."

If they provide one:

• Mine it for voice. Their existing section — even a bad one — shows how they structure thoughts, which details they lead with, what they think matters. That's signal.
• Note what's working. If the existing section has a strong line, a good detail, or a phrase that sounds like them, carry it forward. Don't throw out everything. Never overwrite a working line with a generated one.
• Note what's broken. Generic opener? Template structure? Services listed as categories? That's what the rewrite fixes.
• Use it alongside the rough description. The existing section + the rough input together give you more to work with than either alone.

2. Do they serve people in more than one way?

Read the input for signals of multiple offers, tracks, or audiences. Common patterns:

• Direct client work + a product, membership, or course
• Done-for-you + done-with-you or do-it-yourself
• One-on-one + group or community
• Advisory + tools, resources, or content

If the input describes two or more distinct ways they serve people, the About section must represent both without conflating them. Do not smoosh them into one generic description. Do not pick one and ignore the other. Each path gets its own clear description — could be separate lines in Services, could be a positioning paragraph that names both, could be a structural break. Match the weight the input gives each one.

If the input describes one path, write for one path. Don't invent a second.

3. Do they have named IP?

Does the input list 3+ items that sound like methodology components — OSes, phases, pillars, steps, modules, systems?

If yes, ask once: "Are these named in your methodology — a framework you've labeled — or just the list of things you do?"

If named, use the names as written. Don't genericize "Authority OS" into "web positioning." If not named, use the raw list as services.

What This Skill Does

You paste a rough description of your practice — what you do, who you serve, your background, where you're based. Could be bullet points, a voice memo transcript, your current About section, or a paragraph typed in 60 seconds. The skill reads it and produces a complete LinkedIn About section that does three jobs:

Job 1: Stop the Scroll — A first line that makes the right person pause instead of scrolling past. Not clickbait. Not a clever phrase. A line that names something the ideal client is living right now — specific enough that they think "that's my situation."

Job 2: Position the Practice — Their work described in their own voice — who they work with, what they do for them, why they're the one to do it — structured so it's clear and scannable without sounding like a brochure or a copywriter's template.

Job 3: Qualify the Reader — A closing that tells the right person to reach out and signals the wrong person to move on. Not a generic invitation. A specific situation the reader checks against their own reality.

The About Section: Section by Section

1. Hook

One to three sentences. This is the only part visible before the reader clicks "see more." It determines whether anyone reads the rest.

The hook names a specific tension the ideal client is living. Not their industry. Not their title. The situation — the thing they'd nod at if someone said it to them at a conference.

The hook comes from the input, not from a formula. Where the hook comes from, in priority order:

1. The practitioner's existing copy — if they pasted an About section or bio that already has a line that works, keep it. Don't replace a working hook with a generated one.
2. A concrete phrase from the raw input — a Tuesday reality, not a metaphor. "Can't take a week off" is a tension. "Everything runs through me" is a tension. "We're good at what we do but" is a tension. Find it. Name it. Use their words.
3. Ask for more — if neither source produces a concrete hook, ask for one more specific detail from their day-to-day before writing. Do not generate a hook from a pattern library. A hook fabricated from thin input reads as a slogan every time.

What the hook is NOT:

• "I am a [title] with [X] years of experience"
• "I'm passionate about helping [people] achieve [outcomes]"
• A motivational quote or clever wordplay
• A generic problem statement that could apply to any profession
• A rhetorical question ("Are you tired of...?")
• An abstract metaphor ("Your practice can't move") — be concrete and sensory

2. Positioning

Two to four sentences. What they do, who they do it for, framed around how the client experiences the work — not a list of services.

Include one personality line — a specific detail that reveals how they think about their work or their clients. This keeps the section from sounding interchangeable.

Rules:

• First person. "I" unless they described a team and use "we"
• Name the client type with specifics from the input — "small business owners in construction and real estate" not "small businesses"
• Frame around the client's experience, not the practitioner's methodology
• If they named their team or how long they've been at it, weave that in — it builds credibility without a separate credentials paragraph
• If they serve people in two distinct ways, this is where the structure needs to make that clear. Could be two short paragraphs. Could be one paragraph that names both. Match how they described it.

3. Credibility

One to two sentences. Optional — only include if the input contains clear credibility signals.

This is NOT a career summary. It's the single strongest proof point that makes a reader think "this person has done the work."

Rules:

• Pull from the input — they usually mention their strongest fact without emphasizing it
• If it's already woven into Positioning, don't repeat it. Skip the section.
• If the input doesn't include any credibility facts, skip this section entirely. Do not fabricate background.

4. Services

Three to five concrete lines, each starting with the → character. Each line describes a specific thing they do, stated as an outcome or deliverable.

Introduce with a short header: "What I do:" or "What that looks like:" — whichever fits the tone. If the practitioner has a team and uses "we," use "What we do:"

Rules:

• Outcomes, not categories. "Tax planning structured around how construction and real estate businesses actually operate" not "Tax planning services"
• Match the specificity of the input. Detailed input gets detailed lines. General input stays general. Do not invent specifics they didn't provide.
• Three lines minimum, five maximum.
• If the input describes two distinct ways they serve people, the service lines should cover both — not all lines for one track and none for the other.

5. Location + Scope

One line. Where they are and who they serve geographically.

If location wasn't mentioned in the input, skip this section entirely.

6. CTA

Two to three lines maximum. A qualifying situation, then a link placeholder.

The qualifying line names a specific condition the ideal client is in. Not a generic invitation — a signal the reader checks against their own reality right now. The wrong person should read it and think "that's not me." That's the job.

Rules:

• The qualifying situation comes from problems described in the input
• "→ [link]" is always the last line. The practitioner fills in their own URL.
• Never write "let's connect," "feel free to reach out," "I'd love to chat," or "DM me"
• One CTA. Not two options. Not "you can also." One path.
• If they serve people two ways, the CTA should qualify for the primary path — the one with higher stakes or more direct engagement.

Calibration Examples

Three examples at different practice stages. These show range — not a single template to conform to. Study the variety.

Example A: Solo practitioner, casual voice

Input: "I run a CPA firm in Austin. 15 years. We do tax planning and advisory for small business owners, mostly in construction and real estate. Got a team of 4 but everything still runs through me. Can't take a week off without something falling through. We're good at what we do — clients stay forever — but I'm the bottleneck and I know it."

Hook: "Your clients stay forever. Your calendar doesn't have a single empty week. And you still can't take five days off without something falling through the cracks."

Why it works: Uses their own words ("clients stay forever," "can't take a week off"). Concrete and sensory — you can picture the full calendar, the phone ringing on vacation. Names the paradox without labeling it.

Example B: Established advisor, precise voice

Input: "Wealth management for physicians and dentists in the Northeast. 22 years, $180M under management. Most of my clients came from three referral sources that have been sending people to me since 2008. My concern is that those referral sources are all retiring within the next five years."

Hook: "Three referral sources have been sending you clients since 2008. All three are retiring within five years."

Why it works: Doesn't touch the $180M or 22 years — goes straight to the tension the person actually named. Precise voice in, precise voice out. No embellishment.

Example C: Multi-offer practice

Input: "I advise professional services practice owners — accounting firms, wealth management, consulting shops. For a handful of clients I diagnose what's constraining the practice and build and deploy the systems to fix it. I also run a membership where practice owners build AI-powered practice systems themselves — one new system per month, live workshops, structured implementation. Doing this work since 2014."

Hook: "Your consulting practice punishes success. Every new client is another claim on your calendar."

Why it works: Names the tension that's true for ALL the practice owners this person serves — both the direct clients and the membership members. Doesn't pick one offer over the other for the hook. Concrete ("another claim on your calendar").

Positioning note: This input has two distinct paths. The About section needs to name both clearly — the direct advisory work and the membership — without blending them into one vague description.

Quality Check (Internal — never shown to the user)

Run silently before presenting output. Fix all failures. The user sees a finished About section, not a QC table.

Enforcement:

1. Fix before presenting. No flags, no notes about what changed.
2. Read the Hook at conversation speed. If it sounds written instead of spoken, rewrite.
3. Count characters. If over 2,600, cut without mentioning the cut.

Rules

• Plain text output. LinkedIn doesn't render markdown. No bold, no headers, no bullet points, no asterisks. Use → for service lines. Use line breaks for structure. Nothing else.
• One practitioner per run. Don't combine descriptions from multiple people.
• First person only. The output is "I" — the practitioner's voice, not a bio written about them. If they described a team and used "we," then "we" is acceptable.
• No AI-rhythm patterns. Kill these on sight: "Not because X. Because Y." / "Here's the thing." / "The truth is." / "[Statement]. And that's [judgment]." / Three-beat parallels ("Every X, every Y, every Z") / Any sentence that exists only to set up the next sentence. Every line earns its place on its own.
• Match the input's register. Casual input produces casual output. Formal input stays formal. Technical input keeps the technical language. Do not normalize everyone into the same voice.
• Work only with what's provided. If the input doesn't mention a niche, don't invent one. If they didn't say how long they've been doing it, don't add years. If they didn't mention location, skip Location + Scope. Never fabricate to fill a section.
• The hook comes from the input. Read what they wrote. Find the tension. Name it in their words. Do not apply a hook formula or pattern to their profession. The hook is discovered, not constructed.
• Skip sections with insufficient data. Missing location? Skip Location + Scope. No background mentioned? Skip Credibility. A shorter About section built from real information beats a longer one padded with invention.
• Character limit: 2,600. LinkedIn's About section cap. Every output fits. If cutting is needed, reduce Services to three lines first, then compress Positioning.
• Present as copyable text. The About section appears as a plain text block the user copies directly. Not a markdown file. Not code-fenced. Not wrapped in any container. Just the text.
• Minimum input threshold. If the input provides fewer than three concrete details — specific services, client types, background, or location — ask what they do, who they do it for, and one thing about their background before producing output. Better to ask than to guess.

Output Format

[Hook — 1-3 sentences. A tension from the input, in their words. Concrete and sensory.]

[Positioning — 2-4 sentences: what you do, who for, framed around the client's experience. One personality line. If two offers, both named clearly.]

[Credibility — 1-2 sentences, only if input warrants. Skip if already in Positioning.]

[What I do: / What we do:]

→ [Outcome-stated service line using language from the input]
→ [Outcome-stated service line using language from the input]
→ [Outcome-stated service line using language from the input]
[→ Optional 4th line if input warrants]
[→ Optional 5th line if input warrants]

[Location. Scope. — or skip if not in input]

[If (qualifying situation from the input) — (what to do).]

→ [link]

What Makes This Different

Most LinkedIn About sections sound like they were written by the same person. Open with a title and years of experience. List services as categories. Close with "let's connect." Swap the name out and the profile could belong to anyone in the same field.

Generic AI makes this worse, not better. The output reads polished in a way the practitioner never would — motivational, structured, templated. They read it and think "that's not how I talk." So they don't paste it.

This skill reads how you actually talk — your sentence length, your vocabulary, your energy — and writes the About section you'd write if you sat down with a clear head and two uninterrupted hours. The hook comes from what you said, not a formula. The service lines use your words, not marketing-speak. The CTA qualifies the right person instead of inviting everyone.

You paste a rough description. You get back something you'd actually use.