Email 1 — LinkedIn About Rewriter

Send date: [Aligned with LinkedIn post]
List: [Subscriber count]
Format: Teaching story + skill gift
CTA: Link to delivery page
Sells: No. Pure value. Series framing at the bottom.

Subject Line Options

"I rewrote my LinkedIn About in 2 minutes" "It matched my voice and I didn't expect that" "What my LinkedIn About was actually saying"

Preview Text

Most practice owners' About sections sound like a template. This fixes it.

[KATHRYN'S TESTING STORY NEEDED]: The email below uses a draft teaching story. Before sending, replace with your real experience running the skill on your own LinkedIn About. What you need: (1) what your old About section looked like (or what you pasted in), (2) what the skill produced — a specific line or section that surprised you, (3) the moment you realized it matched your voice, (4) how long it took. The "it was right" payoff moment is the line that earns the whole email.

Email Copy

Last week I built a skill that rewrites LinkedIn About sections for practice owners.

I tested it on my own.

I pasted a rough description of what I do — who I work with, what I actually build, how long I've been at it.

In 2 minutes it gave me a complete 6-section rewrite.

[SPECIFIC FINDING: e.g., "The hook it wrote was a line I'd never have come up with — but it sounded exactly like something I'd say to a prospect over coffee."]

[VOICE MATCH MOMENT: e.g., "It didn't polish me into someone I'm not. It matched how I actually talk. The services section listed outcomes, not categories. The CTA qualified the right people instead of inviting everyone."]

[PAYOFF: e.g., "I pasted it into LinkedIn. It read like I wrote it on my most articulate day."]

Most practice owners' About sections open with "I am a passionate [title]" and list services like a brochure.

Generic AI makes it worse — polished in a way the person never would be.

This skill works differently. It reads your register and matches it.

It's called the LinkedIn About Rewriter.

I'm giving it away.

[Get the skill — free]

The page has the skill file, setup instructions, and tips for getting the best output. Describe your practice and see what comes back.

This is the first of a series of skills I'm building for practice owners. Each one handles a different part of running a practice. More coming over the next few weeks.

Kathryn

Notes

What Happens Next

Next email depends on the series plan — either the next skill gift or an offer email. Timing: 3-5 days after this send.