DM Sequence — LinkedIn About Rewriter
Trigger: Comments REWRITE on LinkedIn post
Delivery: Link to [DELIVERY_PAGE_URL]
Sequence: 3 messages over ~7 days
Send: Within a few hours of comment
Hey [Name] — thanks for commenting. Here's the skill:
[DELIVERY_PAGE_URL]
That page has the skill file, setup instructions, and everything you need. Takes about 2 minutes to install.
Describe your practice — who you serve, what you do, your background — and see what comes back. The hook section is where it gets interesting. That first line is what makes someone stop scrolling.
Can you do me a favor? Reply back to let me know you were able to download the skill and add it.
— Kathryn
Send: 3 days after DM 1 (skip if they already replied to DM 1)
[KATHRYN'S OWN RESULT NEEDED]: Run the skill on your own practice description and note: (1) what the hook said that surprised you, (2) what the skill picked up from your voice that a generic prompt wouldn't, (3) how long it took. Example structure: "When I ran it on my own practice, the hook it wrote was [specific line]. I'd never have phrased it that way but it's exactly how I'd say it on a good day. [X] sentences in, [X] minutes."
Hey [Name] — did you run it on your LinkedIn yet?
[Kathryn's own result — specific finding + what surprised her + time]
Curious what it wrote for yours.
Send: 4 days after DM 2 (or when they reply)
[NEXT SKILL NEEDED]: What is the next skill in the Practice Builders series? Need: (1) the pain it solves (not the feature name), (2) why that problem exists for practice owners, (3) approximate timing for release.
That rewriter is the first of a series of skills I'm building for practice owners. Each one handles a different part of running a practice.
[Next skill teaser — name the pain, explain why the problem exists.]
Drops in about [X]. Want me to send it to you directly?
Notes
- DM 1 ends with a favor ask. "Reply back to let me know you were able to download" — gets engagement, confirms the download worked, and opens the conversation thread. Much better than just dropping a link.
- DM 1 tip points to the hook. The hook is the first line of their LinkedIn About — it's what makes someone pause vs. scroll past. That's the section with the biggest immediate payoff, so it's the one to try first.
- DM 2 leads with your own result. Sharing a specific line the skill wrote — and why it worked — gives them something concrete to compare against. Not "did you like it?" which is a dead-end question.
- DM 3 names the blind spot. Next skill teaser describes the pain, not the feature. Ends with a one-line permission ask.
- No selling in the DMs. No Intensive. No Practice Builders. No Advisory OS. The DM channel is pure value. The pitch comes later through email.
- If they reply to DM 1 or 2 — that's a real conversation. Respond naturally. Skip the remaining sequence messages and talk to them. Those 1:1 exchanges are worth more than the sequence.