The Politeness Premium — Email Sequences
Campaign: The Politeness Premium
Article: Your Worst Clients All Scored the Same
EMAIL 1: Content Launch
Type: Content Launch Send: Day article goes live Purpose: Announce the piece, drive to article
Subject: Your worst clients all scored the same
I'm publishing a new piece today called Your Worst Clients All Scored the Same.
The core thesis: every nightmare client you've ever had showed you who they were in the first 20 minutes. Every dream client did too. You just didn't have a system to see it.
There's a mechanism I'm calling The Politeness Premium — the invisible cost of evaluating prospects by social skill instead of scoring criteria. Your most charming prospects are often your biggest risk. Your skeptical ones are often your best future clients.
The piece walks through why, with three interactive tools you can use right now:
- Score your last three clients and watch the pattern emerge
- Decode what prospects actually said vs. what it predicted
- Score a fictional prospect and see the system make the decision
Read it here: [article link]
If you want the scoring system as an actual tool you can use on every triage call, I built a $27 toolkit for that. Link's at the bottom of the article.
Kathryn
PS: If you score your last three clients honestly, you'll see the pattern in about 90 seconds. That's the part that sticks.
EMAIL 2: Drive to LinkedIn (SCORE keyword)
Type: Drive to LinkedIn Send: Same day as SCORE hand-raiser post Purpose: Boost LinkedIn comments, get hand-raisers
Subject: 2-minute scorecard — drop a comment to grab it
I just posted a scoring system on LinkedIn that lets you rate any prospect on 6 criteria in under 2 minutes.
You get a verdict: Fit, Conditional, or Not Fit.
No more hoping. No more "they seemed nice."
Comment SCORE on the post and I'll DM you the scorecard.
Click here to drop a comment: [LinkedIn post link]
If you'd rather skip LinkedIn, reply to this email and I'll send you the link directly.
Kathryn
PS: I'm keeping the comments open through Friday.
EMAIL 3: Two Things (Value + Offer)
Type: Two Things Send: Mid-week, Week 1 Purpose: Deliver micro-insight + toolkit offer
Subject: What "This is exactly what we need" actually means
I've got 2 quick things for you today. Free insight in section 1, paid tool in section 2.
1. The phrase that predicts your worst clients
"This is exactly what we need."
Feels great to hear on a triage call. Enthusiastic. Engaged. Ready.
It scores a 2.
Why? They agreed with everything but never described their actual problem. No ownership, just enthusiasm. Charming people are practiced at this.
Meanwhile: "I'm skeptical, but I'm here because the problem is real." Feels uncomfortable. Scores a 5.
That gap is what I call The Politeness Premium — and it's the most expensive pattern in advisory practices.
Read the full piece here: [article link]
2. The HQP Scoring Toolkit — $27
If you want to run this on every triage call (not just understand it), I built the toolkit:
- Triage Prep Assistant — conversation starters matched to each scoring criterion
- Score Assistant — input what they said, get scores + a verdict
Both GPT-powered. Works in 20 minutes.
Get the toolkit here: [sales page link]
Kathryn
PS: If you score your last wrong-fit client with the system, the pattern is immediate. Every one of them was a 2.
EMAIL 4: Drive to LinkedIn (TRIAGE keyword)
Type: Drive to LinkedIn Send: Same day as TRIAGE hand-raiser post Purpose: Boost second LinkedIn post
Subject: Your most charming prospect is your biggest risk
I just posted something on LinkedIn that might make you uncomfortable.
It's about why the prospects who feel great on a triage call — charming, enthusiastic, agreeable — are often the ones who drain you.
And why the skeptical ones are usually your best future clients.
I built a decoder that takes what your prospect actually said and shows you what each phrase scores.
Comment TRIAGE on the post and I'll DM it to you.
Click here to drop a comment: [LinkedIn post link]
Rather skip LinkedIn? Reply here and I'll send the link directly.
Kathryn
EMAIL 5: Story / Confession
Type: Story Send: Week 2 Purpose: Build trust through vulnerability, sell toolkit
Subject: The $44,500 yes
A consultant I work with said yes to a client last year who seemed perfect.
Articulate. Enthusiastic. Said all the right things.
By month two, the scope had tripled. Emails went unanswered for days, then came back urgent. Invoices sat at 45 days. When she addressed the pattern, the client said she was "disappointed in the partnership."
47 hours of real cost. $11,000.
A different advisor. Same pattern. His "perfect" client stopped showing up at week eight. Forwarded his frameworks to a friend. Wanted to "wrap up early."
Lost revenue: $8,500. Displaced prospects: $36,000. Total: $44,500.
Both advisors told me the same thing: the signs were there in the first conversation.
They just didn't have a system to weigh the signals against each other. Charm felt like readiness. Enthusiasm felt like engagement. Politeness felt like alignment.
None of those things predicted what happened next.
That's why I built the HQP Scoring Toolkit — 6 criteria, scored during the call, verdict before you write the proposal.
The pattern always tells the truth. The question is whether you see it before you say yes.
Get the toolkit here: [sales page link]
Kathryn
PS: Both advisors use the scoring system now. Neither one has taken on a 2 since.
EMAIL 6: Drive to LinkedIn (FIT keyword)
Type: Drive to LinkedIn Send: Same day as FIT hand-raiser post Purpose: Boost third LinkedIn post
Subject: What your last wrong-fit client actually cost you
It's not just the hours. It's the scope creep, the payment chasing, the proposals you rewrote, and the prospects you turned away because you were at capacity.
I just posted a breakdown on LinkedIn. The real math most advisors have never calculated.
I made a 2-minute calculator that shows you the full cost — including the opportunities you displaced.
Comment FIT on the post and I'll DM it to you.
Click here to drop a comment: [LinkedIn post link]
Reply here if you'd rather skip LinkedIn.
Kathryn
PS: One advisor calculated $44,500 from saying yes to one wrong-fit client. The number is always bigger than you think.
Sequence Calendar
| Day | Type | |
|---|---|---|
| Week 1, Tue | Content Launch | Announce article |
| Week 1, Wed | Drive to LinkedIn (SCORE) | Boost hand-raiser |
| Week 1, Sat | Two Things | Value + toolkit offer |
| Week 2, Tue | Drive to LinkedIn (TRIAGE) | Boost hand-raiser |
| Week 2, Thu | Story / Confession | Build trust + sell |
| Week 2, Sat | Drive to LinkedIn (FIT) | Boost hand-raiser |
Notes
- Every email has a click — no pure nurture
- Content Launch email drives to article (top priority day 1)
- Drive to LinkedIn emails align with hand-raiser post days
- Two Things and Story emails sell the $27 toolkit
- PS lines create urgency or restate the core insight
- All emails reference The Politeness Premium by name to build the concept