The Politeness Premium — Campaign Map
Living Working Document
Last updated: Feb 17, 2026
Campaign Overview
| Field | Value |
|---|---|
| Campaign Name | The Politeness Premium |
| Article Title | Your Worst Clients All Scored the Same |
| Anchor Phrase | "The pattern always tells the truth." |
| Named Mechanism | The Politeness Premium |
| Brand | Advisory OS (article) + CYP (toolkit sale) |
| Conversion Goal | $27 toolkit purchase + list building |
| Secondary Goal | Advisory OS awareness (soft deploy mention) |
Asset Inventory
Complete ✅
| Asset | File | Status |
|---|---|---|
| Thought Leadership Article (HTML) | hqp-scoring-system-v2.html | ✅ Done (v2, QC'd) |
| LinkedIn Hand-Raiser Posts (3) | politeness-premium-linkedin-handraiser.md | ✅ Done |
| LinkedIn TL Posts (3, no CTA) | politeness-premium-linkedin-tl-posts.md | ✅ Done |
| Email Sequences (6 emails) | politeness-premium-emails.md | ✅ Done |
| Substack Article + Notes (4) | politeness-premium-substack.md | ✅ Done |
| Briefing Flow (workshop) | politeness-premium-briefing-flow.md | ✅ Done |
| Sales Page ($27 toolkit) | hqp-sales-page.html | ✅ Done (advisoryos.ai/hqp) |
Still to Build 🔲
| Asset | File | Status |
|---|---|---|
| Micro-Tool: HQP Quick Scorer | TBD | 🔲 Keyword: SCORE |
| Micro-Tool: Triage Call Decoder | TBD | 🔲 Keyword: TRIAGE |
| Micro-Tool: Wrong-Fit Cost Calculator | TBD | 🔲 Keyword: FIT |
| LinkedIn TL Post Images (3) | TBD | 🔲 Quote card format |
Keyword → Micro-Tool → Funnel Map
| Keyword | Micro-Tool | What It Does | → Article | → Sale |
|---|---|---|---|---|
| SCORE | HQP Quick Scorer | 6-criteria scorecard, get a verdict | ✅ | $27 toolkit |
| TRIAGE | Triage Call Decoder | Input what they said, get signal analysis | ✅ | $27 toolkit |
| FIT | Wrong-Fit Cost Calculator | Input hours + rate, see real cost | ✅ | $27 toolkit |
Distribution Calendar
Week 1
| Day | Channel | Asset | Type |
|---|---|---|---|
| Mon | TL Post 1 (Politeness Premium concept) | Authority, no CTA | |
| Tue | Content Launch email | Announce article | |
| Wed | Hand-raiser POST 3 (SCORE) | Keyword: SCORE | |
| Wed | Drive to LinkedIn (SCORE) | Boost hand-raiser | |
| Wed 11am | Live | Briefing recording | Standard briefing cycle |
| Thu | Substack | Article + Note 1 + Note 3 | Article launch + pointer |
| Fri | Hand-raiser POST 1 (FIT) | Keyword: FIT | |
| Sat | Two Things (insight + toolkit) | Value + sell |
Week 2
| Day | Channel | Asset | Type |
|---|---|---|---|
| Mon | TL Post 2 (Clustering Pattern) | Authority, no CTA | |
| Tue | Drive to LinkedIn (TRIAGE) | Boost hand-raiser | |
| Tue | Substack | Note 2 (Clustering Pattern) | Standalone insight |
| Wed | Hand-raiser POST 2 (TRIAGE) | Keyword: TRIAGE | |
| Wed | TL Post 3 (Triage Call Signals) | Authority, no CTA | |
| Thu | Story ($44,500 yes) | Trust + sell toolkit | |
| Fri | Substack | Note 4 ($44,500 quotable) | Shareable moment |
| Sat | Drive to LinkedIn (FIT) | Boost hand-raiser |
Funnel Architecture
LinkedIn Hand-Raiser Posts
↓ comment KEYWORD
DM with Micro-Tool (SCORE / TRIAGE / FIT)
↓ tool includes article link
Thought Leadership Article (Your Worst Clients All Scored the Same)
↓ CTA at bottom
$27 Toolkit Purchase (HQP Triage Prep + Score Assistant)
↓ toolkit includes Advisory OS mention
Advisory OS awareness (long-term pipeline)Parallel paths:
- Email list → Article → Toolkit
- Substack → Article → Toolkit
- LinkedIn TL Posts → Article (first comment link) → Toolkit
- Workshop replay → Article + Toolkit
Decisions Made
| Decision | Rationale |
|---|---|
| $27 toolkit as primary CTA (not diagnostic call) | Article teaches the system completely — charging for the deployed version (GPT tools) is the right match |
| Advisory OS soft mention only | Different conversion path — the article builds awareness, doesn't hard-sell the engagement |
| Three keywords not four | Three angles are distinct; a fourth would overlap |
| Ambiguous simulator prospect | David's profile is genuinely conditional — makes the exercise challenging, not obvious |
| Named mechanism: The Politeness Premium | Quotable, repeatable, defines a cost not a problem |
Decisions Resolved
| Item | Answer |
|---|---|
| Sales page URL | advisoryos.ai/hqp |
| Pricing | $27 (may adjust to $17 or $99 — TBD) |
| Hosting | advisoryos.ai (not Convertri) |
| Workshop | No separate workshop — follows standard briefing cycle |
| Replay hosting | Same as other campaigns |
Open Items
| Item | Decision Needed |
|---|---|
| Pricing tiers | $17 / $27 / $99 relationship — TBD |
| Toolkit upsell | What's in the upsell and at what price? |
| Micro-tool hosting | HTML on advisoryos.ai? |
| LinkedIn image creation | Need to produce the three quote card images |
| Payment processor | Stripe embed? Checkout link? |
QC Status
| Asset | QC'd | Notes |
|---|---|---|
| Article v2 | ✅ Two rounds | 85-90% golden standard per QC. Interactives above golden. Prose v2 fixes landed. |
| Hand-raiser posts | 🔲 | Need QC against checklist |
| TL posts | 🔲 | Need QC against checklist |
| Emails | 🔲 | Need QC against email templates |
| Substack | 🔲 | Need QC against distribution guide |
| Briefing | 🔲 | Need dry run |