LinkedIn Handraiser Post — D3 Kit
Type: Handraiser post for skill kit distribution Comment keyword: DELIVER Asset delivered via DM: Decision-Driven Delivery Kit (zip) Downstream: Workshop waitlist ($97, early bird $47)
Post Copy
Most advisors deliver on a calendar.
The ones clients can't let go of deliver before every decision that matters.
An advisor I work with shifted one deliverable — a client profitability brief she was already building — to land 10 days before renewal conversations instead of 2 weeks after.
Next pricing discussion? The CEO walked in with her numbers.
Same work. Same hours. The client started introducing her as "the person you talk to before you make any big call."
That's not a skills upgrade. That's a delivery model shift.
So I built a kit that helps you build it for one client in about 20 minutes.
It's yours for free.
Here's what it builds:
✅ Your client's decision cadence — the 5-8 decisions per quarter your work should inform, mapped by timing and trigger ✅ A delivery alignment plan — exactly where your current work lands relative to each decision (before or after) ✅ Your anchor deliverable — the ONE shift that most changes how your client experiences you ✅ A restructured delivery calendar — anchored to decisions, not calendar months ✅ Your first move — one specific action you can take this week
The shift:
Before: Deliver on the 15th → client decided on the 8th → your analysis sits in a folder → quarterly call recaps what already happened → you're "our consultant"
After: Deliver before the decision → client walks in with your numbers → you shaped the outcome → they tell their partners "talk to my advisor first" → you're indispensable
Two copy-paste prompts. Works in ChatGPT, Claude, or any AI tool. One client. One sitting. A plan you can act on this week.
Comment DELIVER and I'll send you the kit.
- Connect with me (so I can DM you the kit)
- Like this post (so other advisors can find it)
- Comment DELIVER below
I'm Kathryn — I build delivery systems for advisors who want to become the person their clients can't imagine deciding without.
Image Concept — Quote Card
Format: 1200×1200px quote card Background: #0a0a0a (near black) Primary text: #f8f7f4 (ivory), Cormorant Garamond, 108px+ Secondary text: #b79d64 (gold), Cormorant Garamond, 68px+
Quote (primary, centered): Same work. Same hours. Indispensable.
Subline (gold, below quote): Build the delivery shift for one client — 20 minutes.
Bottom bar (dark, Kathryn's headshot): Comment DELIVER — I'll send you the kit.
Design notes:
- Quote card only — no screenshots, no mockups
- Let the words breathe — generous spacing
- Kathryn's headshot in bottom bar, small and clean
DM Script
DM (after they comment):
Hey [name] — here's the D3 Kit as promised!
[zip link]
Start with the User Guide — it has two copy-paste prompts that build the whole plan. Pick your most important client and run it. Takes about 20 minutes.
Follow-up DM (2-3 days later, if they engaged):
Hey [name] — did you get a chance to run the D3 Kit? Curious which client you picked and what the anchor deliverable turned out to be.
I'm putting together a live workshop — small group, 90 minutes — where I walk you through building D3 plans across your full client roster. Including the conversation scripts for proposing the shift to existing clients.
$97 (early bird $47 for the waitlist). Want the details?
Post Performance Benchmarks
Reference posts:
- Ronnie Parsons — 17K followers → 275 reactions, 1,148 comments (~6.7% comment rate)
- Steve Cunningham — ~8K followers → 168 reactions, 1,198 comments (~14% comment rate)
Evaluate against Kathryn's current audience size, not their numbers. The mechanic is the same — the variable is reach.
Signals to watch:
- Comment-to-impression ratio (handraiser health)
- DM-to-download ratio (delivery friction)
- Download-to-workshop ratio (bridge effectiveness)
- Profile visits from post (authority signal)
Design Notes — What Changed from v1
| Element | v1 (diagnostic framing) | v2 (builder framing) |
|---|---|---|
| Hook | Pain — "your best deliverable landed late" | Gap — "most deliver on a calendar / the indispensable ones don't" |
| Proof | Anonymous, summarized | Specific story with outcome ("CEO walked in with her numbers") |
| Deliverable | "a diagnostic that maps" | "a kit that helps you build" — checkmark list of what it creates |
| Keyword | D3 (abstract) | DELIVER (identity signal — aspirational verb) |
| Structure | Numbered pain list → diagnostic offer | Proof story → "So I built" → What it builds → Old/New contrast → Three-part CTA |
| CTA | Single line ("comment D3") | Three-step (connect + like + comment) with parenthetical reasons |
| Tone | You're doing it wrong | You're already doing great work — here's how to make it land differently |