campaign: The Momentum Mirage article-slug: dashboard-you-dont-have status: in-progress last-updated: 2026-03-06
Campaign Overview — The Momentum Mirage
Core concept: Activity and trajectory feel identical inside a growing business. Revenue up, team bigger, clients coming in — you can be further from your declared destination than when you started.
Anchor article: advisoryos.ai/dashboard-you-dont-have Micro tool: advisoryos.ai/momentum-mirage-calculator
Asset Inventory
| Asset | File | Status |
|---|---|---|
| TL Post 1 — The Momentum Mirage | li-momentum-mirage-pulse.md | POSTED |
| TL Post 2 — The Decision Test | li-momentum-mirage-pulse.md | Drafted — not posted |
| HR Post — Calculator (TRAJECTORY) | li-momentum-mirage-pulse.md | Drafted — not posted |
| Email 1 — Content Launch (Tuesday) | email-momentum-mirage-v2.md | Ready — not sent |
| Email 2 — Drive to LinkedIn (Thursday) | email-momentum-mirage-v2.md | Ready — not sent |
| Email 3 — Calculator (Friday) | email-momentum-mirage-v2.md | Ready — not sent |
| Email 4 — Direct Ask (Saturday) | email-momentum-mirage-v2.md | Ready — not sent |
| Article HTML | article-dashboard-you-dont-have.html | Pending — not yet in folder |
| Calculator HTML | calculator-momentum-mirage.html | Pending — not yet in folder |
Sequencing
LinkedIn Pulse
TL 1 — POSTED
TL 2 — The Decision Test (Owner 2 / 20-hour story) → post next
HR — Calculator / TRAJECTORY trigger → post after TL 2No two posts tell the same story the same way. Each works standalone — rewards readers who've seen earlier posts.
Email Sequence (4 emails, runs after LinkedIn is live)
| Day | Drives To | |
|---|---|---|
| Tuesday | Content Launch | Article |
| Thursday | Drive to LinkedIn | LinkedIn post |
| Friday | Calculator | Calculator tool |
| Saturday | Direct Ask | Systems Diagnostic (Calendly) |
Dependency: Email 2 drives to the LinkedIn post — TL 2 should be live before Thursday send. Email 3 drives to the calculator — must be live before Friday send.
Still To Do
- [ ] Post TL 2 (The Decision Test)
- [ ] Post HR (Calculator / TRAJECTORY)
- [ ] Send email sequence (Tuesday–Saturday window after LinkedIn is live)
- [ ] Add article HTML to campaign folder
- [ ] Add calculator HTML to campaign folder
- [ ] Decide: evergreen version, briefing, and supporting assets (see Open Questions)
Open Questions
- Pulse timing — 1-week compression or 2-week spread?
- Evergreen — Is this a strong enough piece of content for an evergreen version, briefing, and deeper asset build-out? (article + calculator + email sequence suggests yes)
- Substack extraction — TL 2's inventory vs. trajectory framework could expand into a deeper Substack piece. Worth pursuing?
- GetSales follow-up — listed in pulse structure, not yet designed. When does this run and who triggers it?