Build Sheet — SLO Campaign 2 (Batch 003) — Meta Ads Manager
Date: 2026-06-08 From: Cade (Media Buyer) Purpose: One-pass setup spec for the Batch 003 reserve campaign. Build it PAUSED (reserve), launch decision Thu 6/11. Walkthrough: Tue 6/9, 10:00–10:30a ET (Cade + Kathryn). This sheet = the script for that session. Live campaign is untouched. This is a separate, isolated CBO so the new creative gets guaranteed delivery instead of being starved by the incumbent.
⚠️ Creative reality (read first)
| Concept | Built? | Status |
|---|---|---|
| Concept 2 — Deliverable-Hero (static) | ✅ Yes | ads/batch-003/b003-deliverable-hero-feed.png + -stories.png. Copy 2-A / 2-B locked. Launchable now. |
| Concept 1 — Animated Mock-Demo (motion) | ❌ No | Only 4 storyboard frames exist (b003-mockdemo-frame1–4.png) — no assembled MP4. Not launchable as-is. |
Concept 1 is already decided — deferred, not pending. Per the 6/7 call (board card Next Step: "Static only; motion = next week's real screen-rec"), Batch 003 launches static-only. The 4 mock-demo frames stay as exploration; the motion test is next week's real screen-recording, not an animated recreation. No walkthrough decision needed here.
This sheet builds the campaign on Concept 2 (static) only.
CAMPAIGN level
| Field | Value |
|---|---|
| Campaign name | SLO — Batch 003 — Deliverable Hero (New-Era Test) |
| Objective | Sales |
| Budget type | Advantage Campaign Budget (CBO) |
| Daily budget | $15/day to start (isolated test; raise after first read) |
| Campaign status | PAUSED (reserve — do not publish live until 6/11 decision) |
| A/B test toggle | Off (CBO distributes across the 2 ads) |
AD SET level (one ad set)
| Field | Value |
|---|---|
| Ad set name | B003 — Broad US 25-65 — Purchase |
| Conversion location | Website |
| Performance goal | Maximize number of conversions |
| Pixel | Creating Your Plan / 52aiskills pixel (same as live campaign) |
| Conversion event | Purchase |
| Budget | (none — CBO controls at campaign level) |
| Schedule | Start date when un-paused; no end date |
| Audience | Broad. Location: United States. Age: 25–65. Gender: All. No detailed-interest targeting (broad is the current best practice and matches the live set). Advantage+ audience On. |
| Exclusions | Exclude existing buyers: Custom Audience of 52aiskills purchasers (pixel Purchase, 180 days) + uploaded buyer email list. ⚠️ Verify this exclusion audience exists in Ads Manager before launch — don't pay to reach people who already bought. |
| Placements | Advantage+ placements (automatic — feed, stories, reels). Static creative supplied in both feed (1:1) and stories (9:16) sizes. |
AD level — 2 ads (both Concept 2 static)
Ad 1 — Deliverable Hero / Proof-First (copy 2-A)
| Field | Value |
|---|---|
| Ad name | B003 — Deliverable Hero — 2A Proof-First |
| Format | Single image |
| Image (feed) | ads/batch-003/b003-deliverable-hero-feed.png |
| Image (stories/reels) | ads/batch-003/b003-deliverable-hero-stories.png |
| Primary text | Claude built this from 1 of 52 skills. All 52 for $7. Not a prompt. A skill — the full build instructions for a deliverable you already produce by hand. Download the file. Upload it to Claude. Feed it your inputs. The finished document comes back, structured and ready to use. 52 skills for independent consultants. The onboarding SOP above is one of them. $7 for all of it. |
| Headline | Claude Built This From 1 of 52 Skills |
| Description | 52 skills. Download one. Upload it. Use the output today. |
| CTA button | Shop Now |
| Website URL | https://52aiskills.com/?utmsource=facebook&utmmedium=paid&utmcampaign=slo-batch003&utmcontent=deliverable-hero-2a |
Ad 2 — Deliverable Hero / Pattern Callout (copy 2-B)
| Field | Value |
|---|---|
| Ad name | B003 — Deliverable Hero — 2B Pattern-Callout |
| Format | Single image |
| Image (feed) | ads/batch-003/b003-deliverable-hero-feed.png |
| Image (stories/reels) | ads/batch-003/b003-deliverable-hero-stories.png |
| Primary text | You rebuild this document every week. Claude builds it from one file. The structure never changes. You could recite the sections in order. You build it by hand anyway, because the hour has to come from somewhere. A skill hands that hour back. Download the file, upload it to Claude, give it your inputs. The finished deliverable comes back. 52 of them, for the documents that run your practice. $7 for the set. |
| Headline | Built From One File, Not Built by Hand |
| Description | Download a skill. Upload it to Claude. Use the output today. |
| CTA button | Shop Now (changed from "Learn More" — keep CTA consistent across the 2-ad test so CTA isn't an extra variable) |
| Website URL | https://52aiskills.com/?utmsource=facebook&utmmedium=paid&utmcampaign=slo-batch003&utmcontent=deliverable-hero-2b |
Tracking (UTMs)
Both ad URLs above carry UTMs per the campaign UTM scheme (see STATUS.md → Tracking & Attribution). This lets ThriveCart/GA attribute the sale to Batch 003 specifically vs the live campaign vs organic vs email — independent of Meta's pixel attribution.
utm_source=facebook(the platform)utm_medium=paid(vsorganic/email)utm_campaign=slo-batch003(this campaign)utm_content=deliverable-hero-2a/-2b(which ad)
Alternatively set once at ad-set level via Meta's URL parameters field. Hardcoded per-ad URLs above are the no-surprises version.
Launch decision (Thu 6/11)
- Default: keep PAUSED until the live creative shows fatigue (frequency climb on Before/After past ~2.5–3) or we simply want a second concept in market.
- When launched: watch first 48h for delivery + first purchases; do not judge creative on
- Log the launch + any budget move in STATUS.md → Decision & Change Log.