Delivery Emails — LTO Funnel
Four delivery emails. One per product. They stack — a full-stack buyer gets all four. Pure delivery. No selling.
Email 1 (B1): 52 Claude Skills ($7)
Location: First email in Sequence B automation (not a separate automation) Trigger: Subscriber joins "52 Skills Buyers" group → enters Sequence B → B1 fires immediately Timing: Day 0 (immediate on Sequence B entry) Every buyer gets this email.
Subject: Your 52 Claude Skills are ready Preview text: Here's your access link — pick your first skill.
Here's your skill library.
Access Your 52 Claude Skills →
52 skills across 8 categories: Business Development, Proposals & Pricing, Client Onboarding, Client Delivery & Prep, Client Communication, Content & Visibility, Operations & Admin, Practice Strategy.
Where to start:
Open the library. There's a Quick-Start Guide at the top — it walks you through setup in two minutes.
The short version: download a skill file, upload it to Claude, give it your inputs, and use the output. The guide also shows you how to install a skill in Claude's custom instructions so it's always available.
If you're not sure which skill to start with, open the Client Delivery & Prep category. The Session Prep Brief is a good first run — paste recent client emails, get a structured brief back in two minutes.
Questions? Reply to this email. It comes to me directly.
— Kathryn
Practice Builders — Kathryn Brown
Email 2: Practice-Type Skill Maps ($12 bump)
Trigger: Subscriber added to group "Skill Maps Buyers" (ThriveCart webhook) Timing: Immediate Only bump buyers get this email.
Subject: Your Practice-Type Skill Maps are ready Preview text: Find your practice type. Start with the right 12 skills.
Here are your Practice-Type Skill Maps.
8 practice types covered: Management Consultant, Financial Planner, CPA, Fractional Executive, Agency Owner, HR/OD, IT/Technology, and Specialty Consultant.
Where to start:
Find your practice type.
Each map identifies the 12 highest-impact skills for that type — ranked and sequenced into a first-week plan.
Start with the #1 skill on your map. Run it today.
The map also flags the quick wins — skills that produce visible results fastest.
Questions? Reply to this email. It comes to me directly.
— Kathryn
Practice Builders — Kathryn Brown
Email 3: Consulting Practice SOP Manual ($29 OTO)
Trigger: Subscriber added to group "SOP Manual Buyers" (ThriveCart webhook) Timing: Immediate Only OTO buyers get this email.
Subject: Your SOP Manual is ready Preview text: 40 procedures — each one tells you when to run which skill.
Here's your Consulting Practice SOP Manual.
40 standard operating procedures across 8 practice categories.
Each SOP tells you when to run which Claude Skill, in what order, and how often.
Where to start:
Open the manual.
Find a procedure that matches your next recurring task — like your Monday pipeline review or the prep cycle before a client session.
Follow the steps. The SOP names the specific skills at each step.
Three SOPs to try this week:
- Weekly Pipeline Review — every Monday before email, 30 minutes
- Client Session Cycle — before and after every session, 15 minutes each
- Proposal-to-Engagement Pipeline — next time a prospect says "send a proposal"
Each SOP maps directly to the skills it references — step by step.
Questions? Reply to this email. It comes to me directly.
— Kathryn
Practice Builders — Kathryn Brown
Email 4: DFY Claude Project ($97 OTO)
Trigger: Subscriber added to group "DFY Project Buyers" (ThriveCart webhook) Timing: Immediate Only OTO2 buyers get this email.
Subject: Your DFY Claude Project is ready Preview text: Pick your practice type. Set up in 5 minutes.
Here's your DFY Claude Project.
Access Your DFY Claude Project →
Two practice types included: Consulting and CPA/Accounting. Pick the one that matches your practice.
Each project contains:
- Project Instructions — paste into Claude's project instructions field. Claude knows your practice type from the first message.
- Curated Skill Set — 12-15 skills pre-selected for your type. Upload them to the project's knowledge base.
- Setup Guide — walks you through the full setup in 5 minutes.
Where to start:
Open the page. Pick your practice type.
Follow the setup guide: create a new Claude Project, paste the instructions, upload the skill files. Five minutes.
Then open the project and start a conversation. Claude walks you through a quick practice intake — your firm, services, clients, pricing. After that, every conversation starts with your context already loaded.
Then give it a task — a proposal draft, a session prep brief, a pipeline review. Claude already has the context. No re-uploading. No re-explaining your practice.
Questions? Reply to this email. It comes to me directly.
— Kathryn
Practice Builders — Kathryn Brown
MailerLite Implementation Notes
Email 1 (52 Skills) is B1 in Sequence B — it's the first email in the buyer nurture automation, not a separate automation. It fires immediately on entry, then the sequence waits 2 days before B2.
Emails 2, 3, and 4 are separate automations. Each triggers on its own group.
Automation 1 (Skill Maps Delivery):
- Entry: Added to group "Skill Maps Buyers"
- Action: Send Email 2 immediately
Automation 2 (SOP Manual Delivery):
- Entry: Added to group "SOP Manual Buyers"
- Action: Send Email 3 immediately
Automation 3 (DFY Project Delivery):
- Entry: Added to group "DFY Project Buyers"
- Action: Send Email 4 immediately
A full-stack buyer ($7 + $12 + $29 + $97) receives all four emails. Email 1 comes from Sequence B. Emails 2, 3, and 4 fire independently from their own group triggers.