Source: business/marketing/campaigns/claude-skills-for-consultants-lto/archive/launch-checklist.md

LTO Launch Checklist — 52 Claude Skills

Date: May 10, 2026 Last updated: May 10, 2026

Page Map — Which File Goes Where

File in Vault	Live URL	What It Is
`lto-thank-you-page.html`	`thepracticebuilders.ai/cib-thank-you`	Post CIB opt-in — pitches $7 LTO ("You Just Got 1 Skill. Here Are 52 More.")
`cib-delivery-v2.html`	`thepracticebuilders.ai/cib-delivery`	CIB download page — updated "What's Next" now pitches $7 LTO instead of The Build
`final-thank-you.html`	`thepracticebuilders.ai/52-skills-final-thank-you`	Post-purchase confirmation — "You're In. Check Your Inbox." No further offers.
`lto-standalone-page.html`	`thepracticebuilders.ai/52-skills`	Cold-traffic sales page for 52 Skills ($7) — CTAs link to ThriveCart checkout
`oto-sop-manual.html`	TBD (or ThriveCart-hosted)	OTO page — SOP Manual $29. Shown between checkout and final thank-you.

ThriveCart URLs:

What	URL
$7 checkout	`kathrynhbrown.thrivecart.com/52-claude-skills/`
$29 OTO upsell	`kathrynhbrown.thrivecart.com/52-claude-skills/upsell/`

MailerLite Groups (actual names):

[x] ThriveCart product created ($7 + $12 bump + $29 OTO)
[x] ThriveCart → MailerLite webhooks (6 groups created, Start/Complete pairs)
[x] Sequence B built in MailerLite ("Nurture | LTO 52 skills to PBOS") — triggers on "Start | LTO-52 Claude Skills", includes B1 delivery email + B2-B8 nurture, updated with today's rewritten copy
[x] Bump delivery automation built and active ("Deliver | Bump-Practice-Type Skill Maps") — triggers on "Start | Bump-Skill Maps"
[x] OTO delivery automation built and active ("Deliver | OTO-Consulting Practice SOP Manual") — triggers on "Start | OTO-SOP Manual"
[x] All email copy written and QC'd (delivery emails, Seq A, Seq B through B8, Existing List)
[x] CIB delivery page updated — Build reference replaced with $7 LTO offer, footer matched to LTO pages
[x] Standalone sales page deployed to thepracticebuilders.ai/52-skills
[x] ThriveCart checkout tested end-to-end — delivery emails confirmed arriving

CTA Link Rules:

Where the CTA appears	Links to
`lto-standalone-page.html` (full sales page)	ThriveCart checkout directly
`lto-thank-you-page.html` (post opt-in, has full pitch)	ThriveCart checkout directly
`cib-delivery-v2.html` (brief mention, not full pitch)	Sales page (`thepracticebuilders.ai/52-skills`)
Email CTAs (brief mention)	Sales page (`thepracticebuilders.ai/52-skills`)

This replaces the old CIB nurture. Must be ready before old nurture is deactivated.

[ ] Create automation: entry = CIB opt-in AND NOT in "Start | LTO-52 Claude Skills"
[ ] Add emails A1-A5 from nurture-sequences-v2.md with correct delays (Day 1, 2, 4, 6, 8)
[ ] Set A1 conditional content block (clicked CIB download link → show "if you've already run it" version)
[ ] Set exit trigger: subscriber joins "Start | LTO-52 Claude Skills" → remove from Sequence A

Two emails for CIB subscribers who haven't heard from you in 2+ weeks.

[ ] Create one-time automation with a trigger group (e.g., "Existing List — 52 Skills Campaign")
[ ] Add E1 and E2 from existing-list-sequence.md (Day 0, Day 3 non-openers only)
[ ] Set exit trigger: subscriber joins "Start | LTO-52 Claude Skills" → remove from sequence

[ ] Push updated cib-delivery-v2.html to thepracticebuilders.ai/cib-delivery

[ ] Activate Sequence A
[ ] Deactivate old CIB nurture automation
[ ] Swap thepracticebuilders.ai/cib-thank-you to new LTO version (low-traffic window)

[ ] Populate trigger group with qualifying subscribers (CIB list AND NOT in "Start | LTO-52 Claude Skills")
[ ] Activate Existing List automation
[ ] Verify E1 sends

[ ] End-to-end: opt in → thank-you page → ThriveCart → bump → OTO → final thank-you
[ ] Verify delivery emails arrive (all 3 for full-stack buyer)
[ ] Verify Sequence A fires for non-buyers (Day 1)
[ ] Verify purchase during Sequence A exits A, enters B
[ ] Verify Meta Pixel fires on opt-in and purchase