Belief-Shift Campaign — STATUS
Owner: Wren (Designer) Last updated: 2026-07-01
Assets
| File | What | Status |
|---|---|---|
belief-shift-cards-aos.html | Six card templates, Advisory OS skin (charcoal/gold/cream, Cormorant + Inter). Preview + full-size 1080×1350. | Built, needs Kathryn review |
belief-shift-cards-pb.html | Same six layouts, Practice Builders skin (teal/gold/cream, Fraunces + Montserrat). | Built, needs Kathryn review |
belief-shift-visual-system-spec.md | System spec + carousel-path validation. | Built, needs Kathryn review |
Templates
- Math Post carousel — built (both skins)
- Old Way vs New Way split — built (both skins)
- Pattern-reveal ("You think X. Actually Y.") — built (both skins)
- Proof card — built (both skins)
- Origin / peer card — built (both skins; needs real headshot dropped in)
- Cost-of-inaction card — built (both skins)
- Behind-the-build (belief-4) — HELD pending Reid's DFY/DIY/advisory rebalance. Placeholder only.
Carousel production path
Validated: branded HTML → screenshot → PDF (owned path). MAL LinkedIn Carousel Builder rejected as the default — untested, undocumented, no brand-import guarantee. Detail in the spec.
Next
- Kathryn reviews templates + tone in both skins
- Build belief-4 card once Reid's rebalance lands
- Drop real Kathryn headshot into origin card slot