Agentic Pipeline-Reactivation — Campaign STATUS
Created: 2026-06-19 What this is: Campaign One of the one-time, done-for-you agentic product line (per business-aos/decisions/2026-06-16-agentic-done-for-you-pipeline-product.md). The job: pipeline reactivation. Sold via an automated 16-send email arc to the existing list (CIB opt-ins + SLO buyers). NOT a subscription (killed 6/16).
Assets
| File | Status | Owner |
|---|---|---|
email-arc-16send.md | Arc spec built; cadence/rhythm parked (brainstorm) | Reid → Sloane |
| (16 emails — copy) | Not started | Sloane |
| (agent config + intake + delivery) | Not started | Cole (Rewyse) |
| (gating + entitlement + enrollment triggers) | Not started | Arden |
Funnel placement
Evergreen MailerLite automation. Enrolls after the front sequences so it never sells over an active ascension: buyers after Seq B (Day 17), CIB-only after Seq A (Day 8, no purchase). Sells the agentic product; on purchase → exit → intake + manual fulfillment (Kathryn runs + QCs, v1).
The rule baked into the arc
Never frame what they already bought as "less than." The agent runs the skills they already own (Weekly Pipeline Review + Re-Engagement Writer) — their purchase is the engine's parts. Belief spine from live Seq B: the skills work, the output is real, what's missing is the system that runs them. "Assists → runs."
Open decisions (Kathryn)
Price ($47–97?) · Name (customer-facing, avoid "stalled") · Where it sells (list and/or in-cart OTO) · pre-launch QC scenario set.
Source
- Product + model:
business-aos/decisions/2026-06-16-agentic-done-for-you-pipeline-product.md - Spark:
business-aos/inspiration/2026-06-19-pt-marketingos-audit-newsletter-funnel.md - Voice + funnel truth:
campaigns/claude-skills-for-consultants-lto/nurture-sequences-v3.md+ that campaign'sSTATUS.md(Funnels section)