Nurture Email Sequence — Tool Stack Audit (v2)
Trigger: Opt-in on thepracticebuilders.ai Tool Stack Audit page Platform: MailerLite Emails: 4 Spacing: Immediate → Day 3 → Day 6 → Day 9 Goal: Drive toward Systems Diagnostic application on Paperform Tone model: Daniel Bustamante delivery email — warm, casual, real person Business case: Diagnostic is free, low-commitment, lets Kathryn qualify and route prospects (Advisory OS for $500K-$2M with teams, Practice Builders for earlier stage/DIY). Membership is $97/mo commitment to a stranger — too early. Diagnostic is where the relationship starts.
Email 1 — Immediate
Subject: Your Tool Stack Audit is ready
Hey [Name]!
Thanks for grabbing the Tool Stack Audit — you're about to get a really clear picture of what you're actually paying for and what you can cut.
Here's the link to download and install the skill:
[DELIVERY PAGE LINK]
Everything you need is on that page — the skill file, install instructions, and a few tips for getting the most out of it.
Quick favor — can you hit reply and let me know you got this? (Just want to make sure it landed.)
Talk soon, Kathryn
Email 2 — Day 3
Subject: One thing before you run it
Hey [Name],
Quick tip if you haven't run the audit yet —
Pull up your credit card statement before you start. When I ran this on my own stack, I found 2 subscriptions I'd completely forgotten about. Most practice owners undercount by 2-3 tools when listing from memory.
The audit works way better with the full picture. Even rough pricing is fine.
Let me know how it goes.
Kathryn
Email 3 — Day 6
Subject: What happened when I ran this on my own stack
Hey [Name],
I built this skill because I ran the process on myself first.
Found 2 subscriptions doing the same thing a tool I already owned could do. Replaced both with automations I built in an afternoon.
$100/month. $1,200/year back.
Then I went deeper into 4 tools I use every day. Found capabilities that had shipped since I first signed up — things I'd been paying a separate tool to handle.
The cut list saves money. But the go-deeper list is where the real value was for me.
Curious how yours turned out — hit reply if you want to compare notes.
Kathryn
Email 4 — Day 9
Subject: Quick question
Hey [Name],
If you ran the audit (or even thought about running it), I'm curious — did the tools turn out to be the real issue, or did it feel like something bigger?
I ask because that's what I hear a lot. Practice owners start looking at their tool stack and realize the tools are fine. The way the practice operates is the constraint — how work moves through the firm, who it depends on, where things stall.
I run a free 60-minute Systems Diagnostic for established practice owners. It's a working session — we map how your practice actually runs and figure out what would make the biggest difference if you fixed it.
I take a limited number each month so I can prep properly. If that sounds useful, there's a short application here:
[PAPERFORM LINK]
Takes about 2 minutes. I'll review it personally and let you know either way.
Kathryn