30-Day Build in Public — Campaign Status
Campaign: 30-day LinkedIn series: "Rebuilding how a professional services practice runs using AI" Start date: Friday, April 10, 2026 Brand: Practice Builders (CYP visual style) Platform: LinkedIn (organic) Funnel: Post → Comment keyword → DM with opt-in link → Email capture → Delivery page → Paperform diagnostic application
Day 1 — Tool Stack Audit
| # | Asset | Status | Location | Notes |
|---|---|---|---|---|
| 1 | Skill file (.md) | Built, needs testing | wip/tool-stack-audit-skill.md | 3-phase conversational audit. 6-section output. Practice Brain model. |
| 2 | LinkedIn post copy | Draft, needs final QC | Session plan in business-aos | Bustamante structure. Keyword: DEEPER. ~150 words. |
| 3 | Post image (HTML screenshot) | Built, needs review | wip/tool-stack-audit-post-image.html | Dark background, gold accents, 6 numbered sections, gold CTA bar. Screenshot at 2x from 540px. |
| 4 | Opt-in page | Built, needs Kathryn review | wip/opt-in-tool-stack-audit.html | Adapted from CIB opt-in. MailerLite form — needs new form ID + action URL. Redirects to delivery page. |
| 5 | Delivery page | Built, needs Kathryn review | wip/tool-stack-audit-delivery.html | Daniel-style: welcome, credibility, skill details, download, install, tips, Paperform bridge. Placeholders: Cloudinary URL, Paperform URL. |
| 6 | Nurture email sequence (4 emails) | Built, needs Kathryn review | wip/nurture-sequence-tool-stack-audit.md | Immediate delivery → Day 3 tip → Day 6 personal result → Day 9 diagnostic bridge. |
| 7 | DM sequence (3 messages) | Drafted, not committed | Session plan in business-aos | Opt-in link → check-in → diagnostic bridge. |
| 8 | Paperform diagnostic application | Not started | — | 3 questions: practice type, team size, biggest constraint. "Apply" framing. |
Day 1 Launch Checklist
- [ ] Test skill on Kathryn's own stack
- [ ] Upload skill .md to Cloudinary → swap placeholder in delivery page
- [ ] Create MailerLite form for Tool Stack Audit → swap form ID in opt-in page
- [ ] Create Paperform diagnostic application → swap placeholder in delivery page
- [ ] Paste opt-in page into Convertri at thepracticebuilders.ai (URL TBD)
- [ ] Paste delivery page into Convertri at thepracticebuilders.ai/tool-stack-audit
- [ ] Screenshot post image from browser at 2x
- [ ] Final QC pass on LinkedIn post copy
- [ ] Post Day 1 on LinkedIn
- [ ] Set up nurture sequence in MailerLite (4 emails, automated)
Days 2–5
| Day | Date | Topic | Status |
|---|---|---|---|
| 2 | Fri Apr 11 or Mon Apr 13 | TBD — options: recap workflow rebuild, client $76K result, Practice Brain, Christina session story | Not started |
| 3 | TBD | TBD | Not started |
| 4 | TBD | TBD | Not started |
| 5 | TBD | TBD — bundle giveaway (Practice Command Center, keyword: PRACTICE) | Not started |
Days 6–30
Not mapped yet. Each day comes from real work happening that week.
Dependencies
| Dependency | Status | Blocks |
|---|---|---|
| Skill testing (Kathryn runs on own stack) | Not done | Post (need real proof), image (screenshot of real output option) |
| MailerLite form | Not created | Opt-in page |
| Cloudinary upload | Not done | Delivery page download button |
| Paperform application | Not created | Delivery page diagnostic bridge |
| Convertri pages | Not set up | Full funnel |
Campaign Rules
- Always push to master. No feature branches.
- Post copy must pass copy-qc.md before posting — no P1 or P2 failures.
- No specific tool names in LinkedIn posts (no Otter, Relay, Zoom, ClickUp, etc.)
- No framing that makes Kathryn sound like she missed something obvious — frame as deliberate engineering.
- Write for practice owners ($500K–$2M), not tech audience.
- Identity over pain — people comment to claim an identity, not admit a problem.
- DM opt-in flow — Daniel Bustamante model: comment → DM with link → email capture on page → delivery page.
- Each post follows Bustamante structure where applicable: results up front, bullet list of what the skill does, comment keyword.
Reference
- Golden examples: Daniel Bustamante Hormozi post, Dan Rosenthal GTM OS + Company OS posts (saved in
business-aos/outputs/content-briefs/2026-04-09-session-plan.md) - Daniel Bustamante funnel teardown: Full flow documented in session plan
- Distribution intelligence principles: Identity architecture, aspiration framing, two-track mechanism, bundle-as-identity, trigger word status test (documented in session plan)