Brand Kit

The Advisory OS palette anchors in charcoal and cream — dark enough to feel boardroom-ready, warm enough to avoid feeling corporate. Gold is the signature accent across both Advisory OS and Creating Your Plan. It should be used deliberately, never generously.

Cormorant Garamond carries all headlines — elegant, editorial, with presence. Inter handles everything functional — body copy, labels, UI. The pairing reads strategic partner, not corporate machine.

These are the visual fingerprints that make an Advisory OS deliverable recognizable instantly. Every document, tool, or page should use at least one.

Advisory OS speaks like a senior partner who's built the thing they're advising on. Not a vendor. Not a coach. A strategic operator.

Advisory OS sits within a three-brand ecosystem. Gold is the through-line.

The core palette (sections 01–06) governs outward-facing content — thought leadership, tools, landing pages. Internal delivery documents (master plans, constraint matrices, project trackers) need an extended palette to represent status, ownership, severity, and progression. These colors layer on top of the core palette, never replace it.

Color discipline depends on context. In outward-facing documents (landing pages, tools, thought leadership), colors serve design roles — accent, hover, depth, hierarchy. In internal delivery documents, every color carries one functional meaning. A color represents a status, an owner, or a state — not decoration. Client brand skills define the specific mappings per engagement, but the discipline is universal: if it's a delivery document, every color is data.

Action items, deploy chains, and task assignments use ownership badges. Each role gets one color. These are the AOS defaults — client brand skills override these mappings per engagement (e.g., Crulliance maps gold to team lead, copper to client approver, steel blue to advisor).

Gold form-factor rule. Gold serves both decorative and ownership roles in delivery documents. The form factor carries the distinction: ownership always uses badge, dot, or tag shapes. Decoration always uses bars, underlines, or borders. Never use a gold-bordered card or gold-filled panel to indicate ownership.

Internal documents layer panels on top of the charcoal background. These create visual depth without introducing new hues.

Gold at reduced opacity for subtle accents — conversation borders, hover states, background tints.

All CSS custom properties across AOS documents should use these canonical names. Legacy names are aliased for backward compatibility but should not be used in new builds.